We create strategic and social value through design
Consumer research plays a critical role in consumer electronics and appliances industry today, as it enables to provide first-hand insights and information that is ultimately used to develop differentiated and user-oriented products.
Tata Elxsi’s design research activities are driven by the urge to uncover the needs & behaviour patterns of consumers and create meaningful experiences. We do this by deeply delving into understanding the end users preference, their surrounding and needs whose findings are applied throughout the design development lifecycle. Our interdisciplinary team of designers, user researchers, and ethnographers try to go beyond the boundaries of design to find innovative insights and solutions to fit our client and consumer needs.
Our service offerings include:
- Design research
- Ethnographic studies
- Cross cultural studies
- India entry strategy research