Consumerism in healthcare is driving the demand for innovative and cost-effective products. Today, healthcare professionals, administrators and consumers are exposed to a wide variety of usage scenarios, evolving preferences and trends; it poses a significant challenge for device makers to stay “with the curve” and make products that answer user needs. Also, with the distinction between OTC (Over the Counter) and FMCG products is gradually reducing, hence smart and innovative product and packaging design are critical for medical device makers.
Tata Elxsi is at the forefront of Design in Healthcare; pioneering the integration of design expertise and technology know-how to create efficient, aesthetic and robust healthcare solutions. Consumer is at the core of our design approach, and we engage across the design lifecycle to ensure that end product is user-friendly and high on performance.