Food spreads like chocolate spreads have served up smiles since decades. Over the time, its product line has become fragmented with lot of competing players, each trying to grab a market share.
When Dr. Oetkar India wanted to enter the chocolate spread category with FunFoods Chocolate Spread Fudge, it aimed to target contemporary families and kids who love more chocolatey and creamy feel of chocolate spreads.
Tata Elxsi was approached to design the distinct visual pack graphics to give greater shelf throw to the product and ensure it stands out from other competing brands.
The pack visuals design takes inspiration from the chocolate whirlpool to give the desired experience of delicious and sinful taste of milk and chocolate in every bite of the spread. The typeface was kept clean and bold to draw maximum attention and ensure ease of reading. We also assisted in a special shoot to convey the message that the chocolate fudge could be applied on bread and roti.
The fresh pack graphics emulate the richness and celebration, which we fondly associate chocolate spread fudge with.
Our service offerings include:
- Pack graphics design