As markets in industrialized economies have saturated, companies across the domain are exploring emerging markets such as India and China, to market their products and services. Our research and insights team equipped with strong knowledge and experience constantly help these companies make sense of the local users' lifestyles, their cultural and socio-economic issues, as well as their needs and preferences. The activities include identification of opportunities for innovation and design for local markets, decoding local environments and scenarios, proposing product, service strategies and road maps for these markets, providing customization and optimization of products based on local constraints and criteria among others.
Our work includes:
Our engagement with FritoLay – a business unit within PepsiCo, to develop a completely new range of crackers. The product aimed at addressing the local taste palette of the Indian consumer and at the same time being healthy & fun to eat. We did an extensive pan-India research, to understand consumers’ perception and preferences for shapes, appearance, size, texture, look and feel of snacks for the given emotional states. Packaging preferences, themes for snack design and finally the packaging design was implemented.
We engaged with a leading Japanese company who wanted to launch innovative medical products to help them understand the Indian market, what products are required and can be innovated for the Indian market.
A Global leader in petrol pump/dispensing manufacturing company wanted to develop products for emerging markets like India and China. We provided research data on the dispensing operations, consumer insights, the different scenarios for Tier 1 vis-à-vis rural areas etc.