Publication Name: Technology Digital
Date: 18th February 2014
Written By: Shyam Ananthnarayan, VP-Marketing, Product Engineering Business, Tata Elxsi
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The Company has been setting new benchmarks in product engineering and Telecom sector.
Tata Elxsi’s Product Engineering Business that works across diverse segments like Telecom, Healthcare, Automotive and Consumer Electronics has grown consistently since its inception two decades ago.
Wired and wireless networking have been one of the primary segments of focus, which contributes to about 20-30% of our revenue from Product Engineering. Tata Elxsi has been working with leading OEMs in Telecom & Networking, delivering innovative products and solutions. We address the complete life cycle of networking products, across Access, Edge, Enterprise and Core.
Tata Elxsi follows an integrated R&D roadmap approach to keep itself abreast of the latest technologies and developments. Over the last couple of years, we have led the industry with latest IPs & Frameworks. Our solutions have been highly appreciated in terms of both functionality and ergonomics because innovation in design for us is an integrated process and not just a stage of the life cycle. For this purpose, in our product development business, we take support from our Industrial Design Arm, which consists of leading user experience designers and consumer preference analysts.
In the upcoming future, we expect the industry to adopt, deploy and spend more on vertical and cost effective applications for communication. The intention is twofold, the service provider monetizing his existing infrastructure further, while the end user benefits from improved experience and smart connectivity applications. As far as the OEM is concerned, the needs to innovate to meet the challenge of declining per-device revenue. To address the needs of this evolving market and shape the future of communications, we constantly push ourselves in conceptualizing such applications. Examples include, secure automotive gateway for V2x communications, telehealth devices, cloud collaboration for enterprise, Small Cells for wireless backhaul, BYOD policies, converged gateways for multimedia and home automation, gesture controlled intelligence, SDN, WebRTC gateway etc. These offerings and concepts spreading across different industries and segments help our existing or new customers to jump-start a new initiative.
We have been consistently evolving our business models, especially in the last 3 to 4 years with the challenging economic circumstances. The idea is to be agile and flexible in execution and the financial model. We have been able to add value to the entire value chain of our customer’s ecosystem, by bringing in year on year productivity gains and cost optimization.
Mobile World Congress 2014
Tata Elxsi will showcase the latest in Unified Communications & Collaboration (Cloud, Mobility, WebRTC), Secure Automotive Gateway, Wearable Healthcare Devices, designed and developed by us in Mobile World Congress’ 2014. We have consistently exhibited in Barcelona each year and this year the theme is to focus on vertical applications of Core Communications, which are changing the game how people connect to collaborate.
Drop in to our booth (6M10) to meet the team and experience our demos in Barcelona. Visit our website for more details.
About the Author: Shyam is the head of marketing for the product engineering division, the largest division of Tata Elxsi. He has been with the company for the last 4 years. He has held various general management positions at Tata Elxsi including marketing, key account management and business unit management. Currently his responsibilities include steering all marketing activity for the product engineering business. Prior to Tata Elxsi, he has held various senior management positions globally at HP, Ness including product management, marketing and operations management. He has over 10 year’s senior management experience and 17 years overall experience.
Shyam holds B.E from Bangalore University, an MS from Syracuse and an Executive Management Diploma from IIM-Bangalore.