Mumbai, July 26, 2013: Visual Computing Labs (VCL), the VFX and animation arm of Tata Elxsi, a global design company and a part of the $ 100 billion Tata group, recently won the “Best Special Effects (Visuals)” award at the 14th International Indian Film Academy (IIFA) Awards for delivering stellar effects for the blockbuster film, ‘EkTha Tiger’.
VCL was recognized for its much appreciated work in delivering the spectacular VFX for the biggest action-packed film of 2012 - EkTha Tiger. Some of the key VFX sequences in the film were the Dublin Tram Sequence, the High octane action sequences shot in Cuba and Istanbul and the awe-inspiring end action finale to name a few.
VCL delivered over 1000 visual effects shots for the movie using cutting edge VFX technology and the project was completed in a record six and a half months period
Produced by Yash Raj Films, the film extensively leveraged VCL’s visual effects technologies as some of the high-octane action sequences were enhanced or re-created to seamlessly integrate into the film. The film marked VCL’s 24th collaboration with Yash Raj Films.
Mr. S. Nagarajan, COO, Tata Elxsi -Visual Computing Labs said, “We feel honored to have received this award and are proud to have made a significant contributions to one of the most loved and the biggest film of 2012. Our extremely passionate team of artists continuously strives to set higher benchmarks in cinematic proficiency”
Commenting on this occasion, Mr. Pankaj Khandpur, Creative Director, Tata Elxsi-Visual Computing Labs said“We are honored at this recognition. Our focus on creativity coupled with technology expertise has enabled us to win this prestigious award.”
About Tata Elxsi - Visual Computing Labs (VCL):
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 100 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 4000+ employees and a network of design studios, development centres and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration.
Visual Computing Labs (VCL), a division of Tata Elxsi, is a revolutionary Animation and Visual Effects studio having a state of the art facility in Mumbai. It provides its services to the motion picture, television commercial and games animation markets globally.
Led by some of the most accomplished talent and highly trained artists, VCL is able to offer its clients a unique package of high-end and cost-effective service options supported by the field’s leading software and top of the line technologies.
VCL has worked with leading international studios like FOX, Disney, Sony and Columbia Pictures, Industrial Light & Magic, MGM, on some of their features including Jack the Giant Slayer, Gullivers Travels, The Darkest Hour, Terminator 4, Ironman, Indiana Jones, Spiderman 3, Into the blue, Ghostrider, XXX 2 etc. VCL continues to execute visual effects for a number of Bollywood films like EkTha Tiger, Ra-One, New York, Prince, Rab Ne Bana DI Jodi, Drona, BachnaAeHaseeno, Jodhaa Akbar, TaareZameen Par, Dhoom 2, Rang De Basanti and many more…
VCL has worked on India’s first fully 3D animated mainstream Bollywood feature films “Roadside Romeo”, co-produced by Yash Raj Films and Walt Disney, and “Arjun –The Warrior Prince” produced by UTV Motion Pictures/Walt Disney Pictures.
VCL has also worked on numerous television commercials for leading brands like Bisleri Mountain Water, Videocon Innovation Labs, Panasonic Eco Navi, Samsung Mobile, Sony, Toyota Corolla Altis, Chevrolet, Honda, Elf Moto, MSN, Nissin, Reebok, Lux, Kelloggs, Pillsbury, Coke, Colgate, Pepsi, Thumbs Up, Wrigley, Cheetos, Pillsbusy, to name a few.
Some of the key accolades presented to VCL include the IIFA Award 2013 for delivering stellar VFX for EkTha Tiger, Golden Lotus and a Silver Lotus at the 56th National awards for exemplary Animation and Visual Effects in feature films, the 2010-11 INFOCOM-ASSOCHAM EME AWARDS, FICCI BAF Awards for the year 2010 and 2012 and the 10th Indian Telly Awards 2010.
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Visual Computing Labs
Head – Marketing & Sales – Asia
Mobile no: +91 9920321565