Defender Rally Series 2024

Tata Elxsi's partnership with Defender Rally Series by Bowler builds on a highly successful first year, taking competitors into 7 further UK rounds and 4 International Baja events at the tracks of Spain, Iceland, and France.

Bowler is a member of Jaguar Land Rover's rapidly expanding Special Vehicle Operations division, which includes a specialized team of Tata Elxsi ’s designers, engineers, and technicians devoted to enhancing the performance, luxury, and capabilities of these vehicles.

The Defender Rally car was developed by Bowler and Tata Elxsi Engineering team in just 2 years with further enhancements developed on the back of the 2022 championship, providing even further robustness and endurance for international events. This mindset of rapid testing, learning, and implementation of world-class technical solutions is a prime example of the work Tata Elxsi undertakes.

Bowler and Tata Elxsi share a common foundation of Xtreme engineering, thriving in challenging environments, fostering high-performing teams, and utilizing next-gen technologies. This rally series aligns perfectly with Tata Elxsi’s vision to provide cutting-edge technology and engineering solutions for the modern automotive industry.

Gear up for upcoming races!