Opportunities and Challenges

Medtech and pharmaceutical businesses are increasingly focusing on improving patient health outcomes by filling gaps in the market that traditional medicine cannot address and providing value beyond the pill. Digital therapeutics solutions allow businesses to innovate pharma product pipelines across therapeutic areas and digital capabilities to extend product lifecycles and differentiate products in development faster and with relatively low capital investment.

Businesses can leverage the ever-expanding applications of proven, accessible technologies including AI/ML, AR/VR/XR, gamification, and IoMT throughout the patient journey to improve health outcomes, and provide an engaging and personalized experience and generate new, scalable business opportunities.