Android TV Services

Localize| Deploy | Monetize

Android TV Services

Localize| Deploy | Monetize

Android TV is witnessing significant momentum, with 6 out 10 top Smart TV OEMs & 140+ Pay-Tv operators opting for Android TV. The media industry is growing with 1000+ content providers and 5000+ apps on Google Play Store, providing Android TV consumers with a wide range of options to choose from. Android TV has moved beyond traditional platforms such as TVs, STBs, streaming dongles, etc. to more innovative ones such as projectors, soundbars, and more.

With an Android box, one can surf the internet, answer emails, watch YouTube videos, and numerous app streaming services such as OTT contents to get the best experience. AndroidTV offers ability to download games from an application store.Viewers can play games on the big screen with minimal to no cost for the games

Brian Baker

“In line with the trust our customers and partners have in us, we are delighted to select Tata Elxsi as a Certified 3PL Partner. Tata Elxsi’s strong ecosystem in the Broadcast, OTT, Consumer devices, and Mobility markets, understanding of cloud-native applications, and world-class user experience capabilities will help accelerate our adoption of Widevine solutions by customers. The collaboration between the two teams has been outstanding and will continue to ensure a wonderful customer experience.”

Senior Director and Head of Widevine at Google

Opportunities & Challenges

Operators are facing the challenge of catering to the increasing demand for localization. Android TV Operator Tier launcher helps operators deploy customer experience with a diverse portfolio of localized apps, and features such as catchup, VoD, SVoD, and interactive app.

Rich user-experiences are crucial to increase the engagement levels amongst subscribers. Android offers voice recognition, voice control & Google cast integrated with consumer devices and set-top boxes, which boosts the user experience. Operators are looking for new opportunities to expand monetization. Android TV enables integration of OTT apps (Netflix and Amazon Prime) onto their set-top box and analytics for targeted ad management, which helps them expand monetization opportunities.

Service Framework

Service offering

As a consulting, systems integration, and deployment partner, Tata Elxsi offers complete lifecycle management solutions for AndroidTV based service deployments. This includes hardware assessment, software development, custom feature additions, certification, and deployment support with maintenance.

We offer expert assistance to balance the benefits of the Android TV platform with the necessary control of operations and custom business models relevant to the region and specific market.

Differentiators

Ready to adopt Android TV operator tier Launcher
Pre-integrated with industry-standard solutions for field management, test automation, monetization, and OTT backend
Holistic engagement with an expanding ecosystem of partners - OEM, CAS, DRM, Content owners, App marketplace vendors
One-stop solution for Android TV services with faster time to market and with a flexible business model

Benefits to the Customer

Streaming: With an Android box, one can surf the internet, answer emails, watch YouTube videos, and numerous app streaming services such as OTT contents to get the best experience
Gaming: Ability to download games from an application store. Can play games on the big screen with minimal to no cost for the games
User friendly: Use of Google voice search for streaming content makes the content search much easier
Cheaper: The cost of an Android box is much less than spending a lot of money each month to keep current on your cable or satellite bill