Designing Physical + Digital Products

Busy consumers want products, places, spaces, and processes that will help them overcome everyday obstacles and live more easily. Products that aid in multitasking, are simple to use, automated, intelligent, and digitised, and are suitable for every conceivable lifestyle, are in high demand. This rising demand for convenience creates a plethora of opportunities for manufacturers and retailers. As a result, new, innovative, and convenient appliance solutions are being introduced to the market at breakneck speed to address multiple consumer challenges.

The difficulties that arise when designing such products are numerous. To begin, OEMs must understand region-specific demands and features, as localization is critical to the success of any product. Second, with the growing popularity of connected and smart devices, the product design should emphasise a modern aesthetic without appearing overly futuristic. Following that, with consumers becoming more aware of the environmental impacts of the products they use, devices must be designed keeping with circularity as the focus.