Passenger Experience

User experience is crucial in the adoption of new technology. Artificial intelligence, voice, and mixed reality advancements are bringing the in-vehicle experience closer to reality. Automakers and retailers are pursuing new technological solutions to improve the in-vehicle experience for both drivers and passengers.

Personalization and visualization greatly enhance the passenger experience. In-vehicle technology assists mobility service providers in shared vehicles — and eventually autonomous vehicles — in becoming entertainment hubs.

Case Study

CES 2020 eCockpit

Service Offerings

Design & Studio support, Infotainment, Connected Cars, Visual Extended Reality

Design & Studio support

Tata Elxsi provides comprehensive automotive design, research, validation, simulation and prototyping services that accelerate the conversion of concepts into products.

Infotainment

With the growing trend of in-vehicle connectivity and the increasing demand for a great digital user experience, the transition from analog car dashboards to a multi-screen and multimodal digital experience for drivers and passengers is underway.

Connected Cars

Consumers have begun to embrace comfort, convenience, and safety via digital experiences such as remote vehicle control functions, app-based vehicle information services, location-based services, and many other digitized services enabled by connected vehicle platforms.

Visual Extended Reality

As processors are becoming more powerful there is increased adoption of AR/VR technology by many automotive companies. We help automotive OEMs face changes head-on by creating compelling visual and immersive representations that excite buyers, inform engineers, optimize design decisions, and improve training.

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