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Engaging Automotive Experiences
Safe I Usable I Sustainable
What is AutoX
AUTOX, or Automobile Centre of Excellence, is Tata Elxsi's holistic approach to conceptualizing innovative and futuristic automobile experiences. It is located at our London design studio.
Our UX and HMI Design and Technology experts help top global automotive OEMs to reimagine physical and digital experiences that align with their brand values, vehicle segments, typology, and end-user requirements.
Explore Our Services
Physical | Digital | Emotional
Research and Benchmarking
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HMI and Broader Digital Experiences
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Advanced Interiors & Exteriors Concept Design
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Digital Marketplace
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News In Focus
What is AutoX
AUTOX, or Automobile Centre of Excellence, is Tata Elxsi's holistic approach to conceptualizing innovative and futuristic automobile experiences. It is located at our London design studio.
Our UX and HMI Design and Technology experts help top global automotive OEMs to reimagine physical and digital experiences that align with their brand values, vehicle segments, typology, and end-user requirements.
Why Us
Tata Elxsi has over 15 years of expertise in Next-Gen Automotive HMI development. We are Asia's largest design house, with over 400 Designers and Engineers.
Leveraging our design-to-deployment expertise, our team has a proven track-record of executing 300+ HMI projects with resounding success.
Global Expertise
Our expertise in advanced automotive experiences allows us to create forward-thinking, user-centric solutions that transcend borders.
Innovative Solutions
With relentless focus on innovation, our automotive solutions encompass technologies that inspire industry-wide transformation.
Enhanced UI/UX
At the core of our Automotive Experiences lies a commitment to enhance UI/UX, where intuitive interfaces and advanced designs converge.
Sustainability
We are committed to promoting a greener and sustainable future for the automotive industry worldwide.
Clients and Awards
