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  • Broadcast & Media

Future of Broadcast and Media

Global Media & Entertainment companies are prioritizing seamless user engagement, robust content delivery, and AI-driven insights to drive market leadership. Key trends like cloud-based media workflows, the rise of FAST channels, 5G-powered experiences, and generative AI-driven content creation are reshaping the industry, enabling hyper-personalized and immersive entertainment.

Tata Elxsi helps organizations in embracing transformative technology trends with specialized services, spanning OTT Applications & User Engagement, Content Supply & Delivery, and AI-powered Infrastructure. By integrating advanced analytics, next-generation cloud architectures, and personalized content strategies, Tata Elxsi enables clients to boost audience retention, reduce operational complexities, and optimize costs. For over 15 years, Tata Elxsi has partnered with one of the world's leading cable TV providers to establish a global engineering center focused on entertainment and connected home services. This collaboration has enhanced customer experience, automated deployment and validation, strengthened cybersecurity, improved productivity with Gen AI, and transformed post-rollout video and broadband operations.

Webinar: AI & DeepSeek - Perspective for Media & Entertainment

Webinar: AI & DeepSeek - Perspective for Media & Entertainment

Service Offerings

OTT Applications and User Engagement | Content Supply and Delivery | AI-powered Infrastructure

OTT Applications and User Engagement

OTT Applications and User Engagement

Elevate the quality of experience, reduce churn, and boost monetization with design, digital engineering, and analytics. Tata Elxsi’s AI-driven solutions refine content recommendations, optimize ad placements, and tailor user interfaces to drive audience satisfaction.
Content Supply and Delivery

Content Supply and Delivery

Embrace open source, AI and cloud solutions to modernize content supply and distribution. Tata Elxsi streamlines content workflows, enhances metadata accuracy, and manages CPEs and OTT platforms to ensure faster time-to-market and region-specific experiences.
AI-Powered Infrastructure

AI-Powered Infrastructure

Adopt cloud-native architectures, FinOps, Generative AI, DataOps, and MLOps to tackle industry complexities. Tata Elxsi’s integrated approach reduces costs, accelerates time-to-market, ensures compliance, and enriches content, monetization, and viewer experiences.
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The Road Ahead

Latest Techology, Partnership and Media updates

Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform
September 24, 2024

Press Releases

Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform
Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024
April 30, 2024

Press Releases

Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024
Tata Elxsi powers a premium entertainment experience for OSNtv subscribers
May 18, 2023

Press Releases

Tata Elxsi powers a premium entertainment experience for OSNtv subscribers
AI and GenAI based Media Asset Management
August 23, 2024

News - DQ Channels.com

AI and GenAI based Media Asset Management
previoue next
Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform
September 24, 2024

Press Releases

Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform
Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024
April 30, 2024

Press Releases

Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024
Tata Elxsi powers a premium entertainment experience for OSNtv subscribers
May 18, 2023

Press Releases

Tata Elxsi powers a premium entertainment experience for OSNtv subscribers
AI and GenAI based Media Asset Management
August 23, 2024

News

AI and GenAI based Media Asset Management
Tata Elxsi Partners with Ateme to Enable Fastest Launch of FAST Services
September 13, 2023

Press Releases

Tata Elxsi Partners with Ateme to Enable Fastest Launch of FAST Services
Tata Elxsi and INVIDI Technologies partner to transform addressable advertising for Pay-Tv operators
September 15, 2023

Press Releases

Tata Elxsi and INVIDI Technologies partner to transform addressable advertising for Pay-Tv operators
Tata Elxsi partners with DStv in the Digital Transformation of Ad Media Sales
August 2021

Press Releases

Tata Elxsi partners with DStv in the Digital Transformation of Ad Media Sales
AI for Ad Analytics
March 29, 2024

News

AI for Ad Analytics
Multimodal Al for Media and Entertainment: Transforming Creativity and Engagement
June 11, 2024

News

Multimodal Al for Media and Entertainment: Transforming Creativity and Engagement

Partners

RDK, AndroidTV, OTT, Broadband, DAI Solution, 3PL Certification

Invidi
Google cloud
Microsoft
Amazon Web Services
prpl
RDK
Widevine
Invidi
Google cloud
Microsoft
Amazon Web Services
prpl
RDK
Widevine
Invidi
Google cloud
Microsoft
RDK
Widevine
Invidi
Google cloud
Microsoft
Amazon Web Services
prpl

Insights & Experiences

AI-Powered OTT Platform Solution for Sports and Entertainment

Case Study

AI-Powered OTT Platform Solution for Sports and Entertainment
Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries

Case Study

Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries
Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco

Case Study

Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco
Tata Elxsi helps OTT services provider launch streaming services across 190 countries

Case Study

Tata Elxsi helps OTT services provider launch streaming services across 190 countries
Reimagining QoE through Automation

Case Study

Reimagining QoE through Automation
The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)

Blog

The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)
Multi-country RDK-B Deployment for a leading European Operator

Case Study

Multi-country RDK-B Deployment for a leading European Operator
Transforming Video Delivery in LATAM

Case Study

Transforming Video Delivery in LATAM
Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform

Technical Whitepaper

Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform
Airtel Xstream - India's first Hybrid set-top box

Case Study

Airtel Xstream - India's first Hybrid set-top box
Content Aggregation: Delivering a Premium Experience

Case Study

Content Aggregation: Delivering a Premium Experience
AI-Powered OTT Platform Solution for Sports and Entertainment

Case Study

AI-Powered OTT Platform Solution for Sports and Entertainment
Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries

Case Study

Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries
Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco

Case Study

Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco
Tata Elxsi helps OTT services provider launch streaming services across 190 countries

Case Study

Tata Elxsi helps OTT services provider launch streaming services across 190 countries
Reimagining QoE through Automation

Case Study

Reimagining QoE through Automation
The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)

Blog

The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)
Multi-country RDK-B Deployment for a leading European Operator

Case Study

Multi-country RDK-B Deployment for a leading European Operator
Transforming Video Delivery in LATAM

Case Study

Transforming Video Delivery in LATAM
Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform

Technical Whitepaper

Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform
Airtel Xstream - India's first Hybrid set-top box

Case Study

Airtel Xstream - India's first Hybrid set-top box
Content Aggregation: Delivering a Premium Experience

Case Study

Content Aggregation: Delivering a Premium Experience
AI-Powered OTT Platform Solution for Sports and Entertainment

Case Study

AI-Powered OTT Platform Solution for Sports and Entertainment
Multi-country RDK-B Deployment for a leading European Operator
Case Study

Multi-country RDK-B Deployment for a leading European Operator

Transforming Video Delivery in LATAM
Case Study

Transforming Video Delivery in LATAM

Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform
Technical Whitepaper

Optimizing Ad Delivery: Dynamic Ad Insertion (DAI) Strategies for OTT Streaming Platform

Airtel Xstream - India's first Hybrid set-top box
Case Study

Airtel Xstream - India's first Hybrid set-top box

Content Aggregation: Delivering a Premium Experience
Case Study

Content Aggregation: Delivering a Premium Experience

AI-Powered OTT Platform Solution for Sports and Entertainment
Case Study

AI-Powered OTT Platform Solution for Sports and Entertainment

Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries
Case Study

Proactive self-healing of heterogeneous CPEs for a European Telco across multiple countries

Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco
Case Study

Enhancing Customer Experience with Tata Elxsi's iCX Solution for India's Leading Telco

Tata Elxsi helps OTT services provider launch streaming services across 190 countries
Case Study

Tata Elxsi helps OTT services provider launch streaming services across 190 countries

Reimagining QoE through Automation
Case Study

Reimagining QoE through Automation

The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)
Blog

The Ultimate Guide to OTT Platform Development in 2025 (with Practical Examples)

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