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• OTT Applications and User Engagement

OTT Applications and User Engagement

Rising consumer expectations are reshaping media delivery, demanding personalized and seamless streaming. However, many OTT platforms still run on outdated architectures, leading to higher maintenance costs, slower content updates, and reduced scalability. Modernizing OTT applications is essential to ensure agility, security, and a seamless user experience. Exceptional Quality of Experience (QoE) and hyper-personalization can further boost user acquisition, engagement, monetization, and retention.

Tata Elxsi enables seamless OTT app modernization by transitioning platforms to cloud-native architectures, integrating scalable microservices, and streamlining API integrations. Our solutions help media companies accelerate feature rollouts, enhance security, and optimize operational efficiency while ensuring a future-ready, high-performing OTT ecosystem. Tata Elxsi’s QoE optimization services enhance streaming quality by reducing buffering, improving uptime, and lowering CDN costs through AI-powered video enhancement and real-time traffic management.

We help media companies unlock new monetization opportunities with hyper-personalized recommendations, gamification, and next-gen ad formats, backed by unified customer insights and Generative AI-driven support. Our AI-powered recommendation engine boosted user experience by 1.5x for a leading Middle East broadcaster, while our QoE solutions improved bitrate stability and cut buffering by 15% for a top OTT platform.