Leading OTT service providers are adopting low-latency streaming technologies to ensure real-time, seamless experiences. Interactive and immersive features like AR/VR, 360° video, and gamification are enhancing user engagement, while advancements in cross-platform development, AI-powered dubbing and subtitles, and voice/gesture controls improve accessibility, scalability, and personalization across devices.

However, many OTT platforms still rely on outdated systems, resulting in high maintenance costs, slow content updates, and operational inefficiencies. Without modernization, these platforms face scalability challenges, fragmented API integrations, security risks, and limited real-time analytics. Legacy systems also create roadblocks for workflow automation, metadata management, and personalized content recommendations, making it difficult to meet evolving audience expectations. As a result, companies experience higher costs, reduced agility, and missed opportunities for growth.

By accelerating API deployments and enhancing scalability, Tata Elxsi enable faster feature rollouts and more reliable platform performance for OTT providers. Our expertise in AI-driven automation, cloud-native architectures, and advanced security frameworks reduces technical debt, resolves operational inefficiencies, and ensures compliance. With improved test coverage and robust security measures, we empower OTT providers to enhance engagement, fortify security, and reduce piracy risks.