Imagine your subscribers eagerly waiting for the latest edition of Squid Game, only to be interrupted by frustrating buffering, video glitches and player freezes. Quality of Experience(QoE) is the single most factor that drives subscriber engagement and retention. When users enjoy a seamless experience, they naturally return to the platform and engage with the content for longer periods. 

Quality of Experience (QoE) refers to the overall user experience, including video clarity, smooth playback, and responsive player, which collectively influence how users perceive content delivery. A high QoE ensures seamless streaming, with fast load times, minimal buffering, and high-definition video, providing a premium viewing experience. With an explosive growth in the streaming video services, Quality of Experience has become paramount for subscriber retention and business growth.

Delivering a consistent Video QoE is a complex exercise which includes continuous monitoring and improving KPIs across App, Player, video and network. Video service providers are adopting technologies such as AI-powered optimization, adaptive streaming enhancements, edge computing, codec advancements, real-time monitoring and analytics to deliver premium video experience to their subcribers. However a unified, dynamic QoE optimization strategy is critical for subscriber retention.