By 2028, 40% of media enterprises are expected to adopt AI-led content operations to streamline workflows and deliver personalized experiences at scale. This shift highlights the urgent need for a resilient, secure, and scalable cloud backbone across the media value chain.

Tata Elxsi’s Cloud Core Foundation services are purpose-built to meet these demands—enabling AI-driven automation and intelligent multi-cloud orchestration for broadcasters, OTT platforms, and content providers. As media formats evolve to 8K, HDR, and immersive AR/VR experiences, traditional workflows are strained by manual-intensive processes like localization, enrichment, and metadata management.

Cloud Core Foundation services modernize content pipelines by automating workload distribution, predictive scaling, and real-time optimization across diverse geographies and devices. These services also accelerate cloud migration and unlock new monetization models through dynamic ad insertion and content intelligence—ensuring agility, compliance, and operational efficiency in a fast-changing media landscape.