Consumer Experience

The advent of smart homes has added a new opportunity for designers to create a better experience. From the product design of the TV remote to the complete browsing experience on the TV, from the need for a companion app to the design of the meta-data accompanying the content, all need to be relooked. Blending the best technical and design expertise, we help the multi-play services create a loyalty-winning and delighted customer experience - high quality, personalized, seamless and engaging.

Products and Services

Consumer research, UX services, QoEtient by FalconEye, design and engineering, AI-based video analytics services.

Consumer Research

Consumer Research

With our extensive knowledge of the automotive industry and years of expertise in consumer research, we employ methodologies like trend tracking, ethnographic research, benchmarking studies, and ideation workshops, to help OEMs understand the emerging consumer needs, gauge future trends that drive innovations, and design automotive products and services that deliver compelling user experiences globally.

UX Services

We simplify the navigation flow to reduce cognitive load and speed up decision-making for media content consumers.

We also create a visual representation of the customer journey to communicate the experience effectively. Our modular and customizable UX framework help in the quick rollout of applications.

QoEtient by Falcon Eye

 

QoEtient is an agentless video quality DevOps automation platform, built by QoE & automation experts, to enable the OTT service providers to deliver optimal quality of experience to the end-users on all connected devices.

One platform for both QA & Operations teams, covering Playback Testing, Player Optimization, Stream Optimization, Content Checking/Monitoring and also automation of functional and non-functional test scenarios. All these and much more within the QoEtient lab setup.

Design & Engineering

Design & Engineering

Tata Elxsi develops set-top boxes for hybrid, cable, and terrestrial digital broadcasting. We help our customers to create new products for their business: STB devices and software for DVB, OTT, and IPTV solutions. We take complete responsibility for all the engineering issues of STB development including industrial and embedded design, firmware, and apps. The result of our work is a ready-made device or application for the global or local market that can deliver the required consumer experience.

AIVA

AIVA is Tata Elxsi’s Intelligent Video Analytics platform for Content Curation & meta-tagging of objects, actions, and events. It’s a versatile platform for diverse applications across industries.

Discover More

Proactive monitoring across platforms
Case Study

Proactive monitoring across platforms

Airtel Internet TV
Case Study

Airtel Internet TV

Automated Content Analysis
Case Study

Automated Content Analysis

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