User Experience for Media and Broadcast

Emotional, Efficient, Exploratory

UX Services

User Experience for Media and Broadcast

Emotional, Efficient, Exploratory

Trending

Trending

Meaningful Microinteractions

Beyond aesthetics, well-executed smooth micro-interactions can give rise to delight in people during moments of interaction. Microinteractions are about the critical details that make the difference between a friendly experience and a frustrating one translating into a truly human experience.

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Ric Guevara `

Ric Guevara

"The engagement between Tata Elxsi and Comcast focused on re-envisaging the design and the functionality of the Comcast TCM Web Application to provide a new-age experience. Right from understanding the realm of the project and benchmarking studies done for existing market competition, to the final visually appealing designs, Tata Elxsi has been a valuable partner."

- Manager, Quality Assurance, Comcast

Opportunities & Challenges

Opportunities & Challenges

Opportunities & Challenges

Helping Services and Broadcasters maintain relevance as a brand and retain and grow their audience in the Digital Age

User independence and the expansion of choice is almost everywhere. Understand the evolving trends and usage patterns, through our advanced design research techniques, is the key to a unique experience. This enables the brands to stay competitive in the future, with clear understanding of future needs / opportunities

Service Framework

UX Services
Emotional

Empathy maps, Human factors consideration, Personalization, Visual Delight

Efficient

User centric design, contextual approach, simple and sophisticated visual appeal

Exploratory

UX trend analysis, Usability testing and benchmarking, Digital prototyping and simulation

Differentiators

  • Design + Digital HMI
  • Simplifying the navigation flow to reduce cognitive load and speed up decision-making for media content consumers
  • Smooth Cross-device Design and Interaction
  • Usability testing and analysis

Benefits to the Customer

  • Personalized UI and AI-based content discovery
  • Minimize risk of failures with digital prototyping and simulation 
  • Modular and customizable UX framework to help in quick roll out of applications
  • Incorporating human factors and digital ergonomics
  • Design thinking and conducting solution oriented workshops

Discover More

We empathize with media consumers to explore what is behind the audience sharing rates. We qualitatively analyze the reasons behind the results of the TV audience ratios to understand the new styles of media consumption. Our goal is to provide valuable insights to aid in making decisions.

Airtel Internet TV
Case Study

Airtel Internet TV

TATA SKY STB Design
Case Study

TATA SKY STB Design

Visualization and UI revamp
Case Study

Visualization and UI revamp

Design of LIFE services
Case Study

Design of LIFE services

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