Content Supply and Delivery

As consumer expectations escalate, forward-thinking media organizations are transforming their content supply and distribution to ensure seamless delivery, cost efficiency, and optimal viewing experiences.

Tata Elxsi’s KPI driven delivery for content supply transformation reduces the total cost of ownership by up to 30%, reduces turnaround time from content ingestion to publishing and bolsters security across the value chain. Our E2E device engineering & life cycle management services across broadband & video focuses on consolidation, offshore transition and GenAI-driven efficiency unlocks for a leaner and efficient devices organization. We help media/ott platforms scale & modernize for enhanced streaming performance, accelerated feature deployments, lower maintenance expenses, and heightened user engagement.

As the strategic technology partner for a leading MSO, Tata Elxsi played a pivotal role in consulting, design, development, deployment of the next-gen video platform across 12 LATAM countries. Tata Elxsi's multi-tenant, cloud-based monitoring and management solution for connected devices – is deployed at scale across multiple countries for an European telco delivering enhanced operational efficiency and reduced costs .

Case Study

Content Aggregation: Delivering a Premium Experience

Services

CSD Platform Modernization | Device Engineering and Lifecycle Support | RDK - NextGen CPE Engineering | Android TV Services

Content Supply and Distribution Platforms Modernization

Tata Elxsi’s AI-driven Content Supply & Distribution Modernization solutions help Media and Entertainment companies streamline workflows, automate processes, and enhance security. By integrating AI-powered automation and workflow optimization, we enable faster content delivery, lower costs, and improved content protection

Device Engineering and Lifecycle Management

Tata Elxsi enables seamless video and broadband experiences with services ranging from - Consultancy, System Integration and Testing, Deployment to Post-Deployment support and Monetization powered by AI, automation, and advanced IoT solutions. We optimize performance, enhance QoS, and drive revenue growth—empowering operators to deliver future-ready, scalable, and sustainable connected experiences.

RDK - NextGen CPE Engineering

As a Preferred System Integration partner of the RDK Consortium, Tata Elxsi has been a partner for leading global MSOs, with an experience in 90% of Commercial RDK deployments.

We provide a comprehensive set of services which includes App Development, Localization, Porting & Validation, System Integration, and Deployment support to customers in RDK space.

Android TV Services

Tata Elxsi, a pure-play Google GMS licensee, is a consulting, systems integration, and deployment partner, offering complete lifecycle management services for AndroidTV-based deployments.

This includes hardware assessment, software development, custom feature additions, certification, and deployment support with maintenance. We also bring our ready-to-adopt in-house solutions, Operator-tier launcher, OTA for IP-based software upgrades, and Customizable Content Management System.