Global distribution demands are rising with the need for multi-language localization, regional compliance, and platform-specific formatting across OTT, FAST channels, and traditional broadcasters. Content formats are growing more complex by the day with 8K video, HDR, multi-angle live streaming, interactive and immersive formats that support VR/AR technologies.

Traditional workflows are struggling to keep pace leading to bottlenecks in content management and delivery for different devices and markets. Today, large teams handle enrichment, localization, and metadata management, leading to inefficiencies and scalability challenges. Legacy content supply chains rely on manual processes, making them slow, error-prone, and costly. The media and broadcasting industry is undergoing a profound shift, driven by AI, automation, and data-driven personalization. 

AI is reshaping media efficiency, personalization, and growth. AI-powered solutions are transforming workflows by reducing manual intervention, boosting efficiency, and cutting costs. By 2028, nearly 40% of media companies will adopt AI for content enrichment, localization, and metadata management. Beyond efficiency, AI-driven monetization, personalized recommendations, dynamic ads, and security features like real-time threat detection and watermarking are driving new revenue streams and protecting content assets crucial for Media and Broadcast companies.