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Device Engineering and Lifecycle Management
Device Engineering and Lifecycle Management
Innovate | Deploy | Manage

Device Engineering and Lifecycle Management
Innovate | Deploy | Manage
Accelerating Next-Gen Video and Broadband Services
Broadcast, media, and telecom industries are undergoing a significant transformation with the rise of next-gen connected devices, evolving consumer expectations, and increasing demands for seamless, high-quality video and broadband experiences. Customer Premise Equipment (CPEs) technologies have evolved, but operators face challenges in ensuring excellent customer experiences due to inefficiencies in resolving firmware issues, delays in upgrades, and difficulties in implementing custom features. These challenges can lead to customer dissatisfaction and hinder timely delivery of advanced services.
Our comprehensive suite of services for RDK, prpl and Android TV empower operators to deliver customized future-ready solutions, while ensuring a seamless user experience. With a focus on end-to-end support, from product development to lifecycle management, Tata Elxsi enables businesses to stay ahead of the curve, offering unmatched reliability and agility in the design, engineering, and management of connected devices.
Through unified platform engineering approach, AI-led automation, and proactive maintenance, our solutions help optimize device performance, reduce operational complexities, and enhance consumer engagement, making us a trusted partner for the next generation of broadcast, media, and telecom services.

Here’s How We Can Help You

High Deployment Risks and Fragmented Engineering Processes
- Risk-free deployments to manage multi-country, multi-platform deployments through common codebase, test, and maintenance strategy.
- Best-in-class engineering processes with a Unified Platform Engineering approach, enabling "develop once, fix once, deploy everywhere.
Inconsistent QoS and Customer Experience Issues
- Tata Elxsi’s iCX solution leverages AI-driven monitoring to efficiently manage CPEs (STBs and Gateways), proactively resolving issues to ensure optimal QoS.
- Data-driven deployments leveraging in-house tools and accelerators for improved QoS.
Long Deployment Cycles and Integration Complexities
- Tata Elxsi’s RDK and Android TV services with ready-to-deploy solutions for faster, more efficient rollouts.
- Pre-integrated with industry-standard solutions for field management, test automation, monetization, and OTT backend.
Service Framework
Tata Elxsi provides end-to-end Video and Broadband Transformation services, focusing on consolidation, offshore transition, and GenAI-driven efficiency to create a leaner, more agile devices organization.

Device Software Stack
- RDK
- Android
- prpl
- OpenWRT
- Linux Based Systems
Target Device Solutions
- Video - CPE / B2B, OTT, Streaming
- Broadband - CPE / B2B
- Consumer Devices - AR/ VR
- Embedded IoT and Smart IoT
- AI Chips/ Processor (GPUs)
IoT and Sustainability Engineering
- Multi Protocol IoT Gateway
- Smart Home and Buildings
- Smart Industrial IoT Products
- Embedded IoT and Customizable IoT Platforms
Why Tata Elxsi?
- Focused device engineering CoEs that bring best-of-the-world practices
- Largest independent global RDK and Android TV engineering team
- World-class remote test labs setup for Broadband & Video devices to support diverse devices & configuration, network simulation and performance testing
- Usage of NextGen technologies like GenAI, AI, ML, Data to streamline device lifecycle workflows, reducing time and efforts
- Consultancy, System Integration, Deployment, Post Deployment, EOL: Trusted partner for long-term E2E transformation journey
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