Empowering Consumers

Today’s consumers want the newest technologies. Changing lifestyles and aspirations of consumers have led to an increasing need for accessibility. The main growth drivers for the appliances industry are increased affordability, focus on energy-efficient products, increasing digital penetration, and the rise in aspirations. People are looking for products that offer convenience and considerably reduce the time and effort spent on everyday chores. They want to buy products from authentic and relatable brands that share the dominant cultural values of our time. Industrial designers have thus evolved with the changing times along with businesses to create products and experiences that are more user aspirations driven and disruptive.