KOEL CARE - Helping the brand have a greater shelf impact

Given the positive brand image Kirloskar has in the industry, the brand turned to us to reassert their leadership to develop a packaging design for their new range of engine oil and coolant.

Keeping in mind the brand’s heritage & guided by the design philosophy ‘Living Legacy’, Tata Elxsi anchored the creative vision in the form of impactful pack structure & graphics. By allowing the graphic treatment of each individual range to have its own personality, whilst remaining firmly rooted to KOEL’s brand DNA, we’ve helped the brand to deliver value for money.

Our service offerings include:

• Structural Pack design
• Graphics design