SoC Development for High End Digital Camera

The Customer:

Leading Consumer Electronics OEM based in Japan, specialized in the manufacturing of imaging and optical products; including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.

Project Description & Scope:

• To build a high end DSLR camera chip to produce very high resolution output
• Project scope translated to complete chip design from engagement on partial product development
• Tata Elxsi was chosen for complete SoC development, starting from architecture definition to GDSII

Scope of Work Spec definition RTL design Synthesis OVM based verification Pre Si Validation Firmware and Driver development

FPGA prototype

Scope of work: Firmware Ported Proprietary OS for the SoC Customization of OS for SoC and Drivers Boot Mechanism From Boot ROM or Remote System Device Drivers

The Solution:

• Specs to GDSII key highlights:
  • 2.5 million gates SoC, 133MHz, 90nm
  • RTL design, STA, Verification (System and module level)
  • Firmware, device driver development
  • Pre-silicon validation: FPGA prototyping
  • Post-silicon validation: ES testing
  • OVM Verification Methodology with 100% verification coverage
• Customized flow set up for the customer at Tata Elxsi ODC
• FPGA prototype boards were designed and developed by Tata Elxsi and followed by complete System Validation

Business Benefits:

• Excellent development partnership with benefits in terms of reduced time to market for product, lower operational cost and risk
• Engagement started with 4 on-site engineers at customer location and transformed into an ODC engagement with a peak team of 55 engineers, showcasing Tata Elxsi’s commitment toward turn-key product development
• Customized methodology set up as per the need of the customer reducing the development time for derivative chips
• Dedicated Program Management team at customer location with core execution team offshore
• Cost effective new design Implementations
• Long term partnership for derivative products and extensive cost saving via component reuse enabled customer to gain market leadership (product launch ahead of the competition)
• Dedicated JST (Japan support team) to address the communication needs of the customer