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Introduction
Tata Elxsi proposes a strategic partnership with Telecom Operators to integrate its indigenous connected vehicle platform, TETHER AUTO, with telco networks, leveraging the CAMARA network APIs. This integration aims to enhance services for automotive customers and create new revenue streams for Telecom Operators and Automakers.
The auto industry is undergoing a paradigm shift, with a customer-centric business model providing vehicle owners and fleet operators with digitally enhanced features through connected, shared, autonomous, and electric features. With the changing market demand & shifting business models, automakers can no longer afford just selling cars but offer a comprehensive experience to their customers. To deliver a consistent service experience, a robust and seamless connectivity is critical for cars to communicate with applications and cloud infrastructure. As vehicles evolve to become increasingly interconnected and autonomous, the advanced features offered by connected cars—like Driver Monitoring Systems, Cabin Monitoring Systems, Navigation, Hyper personalization, and Remote Diagnostics, can truly deliver benefits when they seamlessly integrate with applications through a robust communication network. Also, the features such as vehicle tracking and route optimization in real-time, emergency response, rely on consistent connectivity to operate effectively. Network congestion and latency can adversely impact the quality of service, potentially jeopardizing the safety of the users and time sensitive delivery of goods and services.
Understanding these challenges, Tata Elxsi proposes a strategic partnership with Telecom Operators to leverage CAMARA Quality on Demand (QoD) API through TETHER AUTO. TETHER AUTO is an award-winning hyper-scalar, unified, IoT cloud-neutral Connected Vehicle Platform that delivers a robust and reliable solution to automakers and fleet operators. Currently, TETHER AUTO powers over 1.5 million connected vehicles.
Leveraging GSMA CAMARA APIs, TETHER AUTO can offer a reliable, secure, and real-time communication, facilitating seamless transmission of data and video.
Demonstration of Business Value
TETHER AUTO offers innovative subscription-based and pay-per-use models, empowering vehicle owners and fleet operators to access different plans bundled with advanced 5G-enabled features like real-time route optimization, emergency response, real-time Vehicle Tracking, or driver behavior analysis, powered by CAMARA Quality on Demand (QoD) API. This integration allows TETHER AUTO to overcome network congestion, interoperability, high latency, and cybersecurity vulnerabilities to deliver a seamless and reliable connected vehicle experience. It creates sustainable monetization avenues for both Telecom Operators and Automakers.
By leveraging CAMARA QoD API, TETHER AUTO enhances road safety and driving experience for vehicle drivers by providing seamless connectivity and uninterrupted service. By addressing these critical challenges and providing innovative solutions, TETHER AUTO is shaping the future of mobility and driving the transformation of the automotive industry.
Given TETHER AUTO aligns with GSMA CAMARA QoD API, one of the use cases, such as Cabin Monitoring systems can leverage this integration to deliver enhanced video streams, alerts, and uninterrupted service to Fleet Operators.
According to Trans.info, across the EMEA region, the number of cargo thefts increased by almost 700% in 2023, from 13,008 to 103,529 incidents. The total loss from these crimes reached a staggering amount of over €724 million. This is an increase of 163% compared to 2022 and a whopping 627% compared to 2021.
Such incidents highlight the urgent need for a robust connected vehicle solution leveraging low latency high bandwidth communication network. Currently, the In-vehicle Cabin monitoring systems are often compromised by network connectivity issues, leading to delayed responses to incidents thus jeopardizing the safety of drivers, cargo, and fleet operations.
TETHER AUTO Cabin Monitoring System (CMS) Use Case leveraging CAMARA QoD
In the use case illustrated above, Fleet operators, can benefit from enhanced video streams, alerts, and uninterrupted service either through subscription/Pay-as-you-go model, enabling the Cabin Monitoring (CMS) service. This enables fleet operators to track driver and passenger emotions, monitor cargo via object detection and geofencing, and ensure uninterrupted service during critical deliveries. Drivers / Fleet Operators not only receive timely alerts of what is happening in the cabin, but when receiving these alerts, the Fleet Operator can quickly subscribe to CMS, enabling them to access the video stream from the Vehicle’s cabin leveraging the Quality on Demand Network API from TETHER AUTO. Such mission critical use cases are impossible with public network slice.
According to Mordor Intelligence, the European connected car market is projected to reach USD 26.95 billion by 2027, growing at a CAGR of 16.2%. Similarly, Mordor Intelligence also shares the aftermarket IoT device is expected to reach USD 34.13 billion by 2027, growing at a CAGR of 21%.
Tata Elxsi's TETHER AUTO platform has a very strong experience in connected vehicle technology and has already onboarded over 1.5 million + vehicles including electric, passenger, and commercial vehicles. Today the platform processes about 150 terabytes of data with a data processing latency of less than 250 milliseconds. By partnering with GSMA and leveraging CAMARA QoD, TETHER AUTO aims to further reduce this data processing latency.
By combining GSMA CAMARA Network API capabilities with Tata Elxsi's experience in connected vehicle and IoT device technology, we can create a powerful partnership to cater to address the growing European market for connected car solutions.
Rewards and Recognition for TETHER AUTO
TETHER AUTO has won a host of awards, over the years, some of which are highlighted below.
TETHER AUTO and GSMA CAMARA API - Fostering a Thriving Ecosystem of Innovation
TETHER AUTO solution brings together a rich ecosystem of partners, spanning diverse areas such as Tier1 suppliers, SaaS platform vendors, Insurance companies, cybersecurity, emergency response, Fintech, EV grid aggregators etc. This collaboration opens up the space for a growing set of innovative 5G applications, providing sustainable revenue streams for telco and automakers.
While diverse fleets have varied purposes, they share a common need: i.e. reliable connectivity with uninterrupted service. Our unique approach is to provide seamless connectivity through TETHER AUTO, which leverages Quality on Demand API and sets our solution apart.
