The growing popularity of Android devices like smartphones and tablets, as well as a surge in OTT video content have led to an increased demand for extending broader services such as games, apps, and OTT content to TVs.
New advances in smart TV technology are emerging, that not only enable operators to provide a full Pay-TV package, but also extend services for a wider array of content demanded by consumers in a convenient and secure manner via customer premise equipment (CPE).
Android platforms offer an open development environment and a large ecosystem of hardware vendors, resulting in an improved time-to-market and cost benefits for operators. Android TV gives operators access to Google play store and Google apps, enabling faster rollouts of operator specific applications.
The simplicity of Google play has made Android a preferred choice for the development community amongst OEMs. Open-source alternatives (Android TV & RDK) provide several benefits such as reduced costs, improved time-to-market among others, which has generated a huge interest among broadcasters.
Tata Elxsi, with more than 20 years of experience in broadcast and internet convergence products, is the preferred partner to deliver Smart TV products based on Android TV platforms.
Over The Air Update Component Integration (OTA)
TVs and STBs receive frequent software updates, which needs to be performed without wiping the user data. The end users also expect operators to come up with innovative differentiating features for an immersive viewing experience.
Tata Elxsi is uniquely positioned to offer end-to-end OTA solutions which are highly robust, scalable and customisable to suit operator requirements. We also address the following problem areas:
- System integration
- STB middleware
- Launcher customization
- Netflix, Amazon integration
- iTV apps + App Store
- CTS/GTS certification
- Big Data analytics
Our key differentiators include:
- Holistic engagement across an expanding ecosystem of partners - OEM, CAS, DRM, Content owners, App marketplace vendors
- Highly skilled team for designing, integrating and supporting digital TV platforms from traditional broadcast to OTT, IPTV and VoD environment
- Ready to adopt in-house application framework for multi-platform and application development
- Effective combination of in-house test automation framework and manual test execution, ensuring conformance to functional and non- functional requirements for the services
- Perceptual monitoring of OTT streams to evaluate Quality of Experience (QoE) across geographies
Tata Elxsi’s Value Proposition:
- Experience design, including UX/ UI customisation
- OTA application & server for IP based software upgrades
- Customisation of Android TV launcher
- Customized App store framework
- Companion application with support for streaming and EPG
- Automated testing, validation and monitoring
- Customized boot loader
- TR 69 support for error handling and report logging
- TR181 support for Wi-fi monitoring
- Upgrade to Android-N and customization of operator tier program