Tata Elxsi sharpens AI focus in automotive testing, aerospace, verticals

Tata Elxsi is leveraging Artificial Intelligence (AI) to revolutionise automotive testing, ensuring higher accuracy and reducing time-to-market for product, Nitin Pai, chief marketing officer & chief strategy officer, Tata Elxsi told FE. The company is also experimenting in aerospace and smart manufacturing, aiming to extend its innovative solutions to new verticals.

This technology is instrumental in features such as lane departure warnings, lane change assists, and reversing camera alerts. These systems rely on vision cameras and AI algorithms to monitor lane markings and alert drivers if they unintentionally veer off course.

“AI is helping drive testing, enabling more accurate simulations and quicker validation cycles,” Pai said. “Simple features like lane departure warning are completely AI-driven. The system uses vision cameras to register lane markings and alerts the driver if they stray from their lane. This enhances safety by ensuring the driver stays attentive to the road,” he added.

The design and technology services provider is also monetizing by incorporating Generative AI (GenAI) into their products. “We have integrated GenAI into our OTT testing products, enhancing their capabilities,” Pai said. These AI-augmented products are already deployed in the market, providing smart testing solutions that improve both speed and quality.

Not just this, but the emergence of GenAI is also enabling junior engineers to perform at the level of seasoned professionals, through which a significant boost in productivity is achieved by automating repetitive tasks and providing high-quality code generation, thereby allowing engineers to focus on more complex aspects of their work, he added.

AI is also helping the company streamline recruitment by parsing through resumes to shortlist candidates that best match job requirements. “GenAI is the fastest and most comprehensive reader, significantly aiding in smarter recruitment processes,” he said

Moreover, AI is enhancing internal processes such as documentation, legal contract processing, and financial discrepancies management. “Our legal team uses GenAI for contract processing, quickly summarizing and capturing key deviations from typical norms,” he said.

Expansion and Future Investments

Tata Elxsi continues to expand its operations and invest in new technologies. “We expect to welcome between 1,000 to 1,500 engineers this year and are expanding our offices and labs, particularly in 5G and automotive software,” Pai said.

The company is also experimenting in aerospace and smart manufacturing, aiming to extend its innovative solutions to new verticals, from the current three – transportation, healthcare, and media and communication.

In the fiscal year 2024, the company reported a revenue growth of 13% to Rs 3,552.1 crore and its profit expanded by 11.9% to Rs 1,048.7 crore.