Tata Elxsi Transforms Content Delivery with GenAI

Set to showcase at IBC 2024, the TEPlay video delivery platform from Tata Elxsi uses GenAI to improve the OTT streaming experience.

Intelligent optimisation allows users to explore content within the module’s query engine. This allows for efficient data retrieval, even from massive datasets, claims Tata Elxsi.

Content creators, marketers and strategists can use GenAI to make data-driven decisions by extracting valuable insights from user interactions, content consumption patterns and engagement metrics.

By continuously monitoring data health and identifying anomalies and inconsistencies, GenAI can ensure the information used by the module is clean and reliable, while NLP and knowledge graphs are leveraged to create a powerful AI assistant that can answer queries, provide recommendations, and troubleshoot issues.

Feature creation can also be automated for constant content optimisation, to increase user engagement and personalisation.

Stand Number: 1.F44

Company: Tata Elxsi

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