Technology trends and industry outlook for 2024

In exclusive contributions to ET Edge Insights, industry leaders share their valuable perspectives on the evolving landscape of technology. Elia Zaitsev, CTO of CrowdStrike, Ajay Meher, Global Practice Head for Media & New Media at Tata Elxsi, Vijendra Katiyar, Country Manager for India & SAARC at Trend Micro, and Enbasekar D, Co-founder & CTO of MediBuddy, offer key insights into the current and future trends shaping their respective sectors. These experts delve into crucial topics, shedding light on emerging threats, technological advancements, and transformative shifts. Their inputs provide a comprehensive view of the dynamic intersection between technology and industry.

Ajay Meher, Global Practice Head for Media & New Media, Tata Elxsi, thinks that AI can be used in Data Monetisation in Media.

Data monetisation and AI will certainly shape the continuous evolution of the Media and Entertainment industry. The industry will also leverage technologies like AR, VR, machine learning, blockchain, and Generative Artificial Intelligence to further enhance the quality and experience for end-users. Additionally, one can expect increasing regulation and standards regarding data privacy, security, ethics, consent, and so on. Just like any technological advancement, data monetisation presents its unique set of challenges, prominently featuring issues related to data privacy and the necessity of obtaining the consent of consumers. To accomplish this, data monetisation can be achieved by categorizing content into distinct segments, such as ad-supported and premium content, thereby incorporating user consent into the equation.