Opportunities & Challenges

Familiarity breeds expectations. As customers quickly adopt technology, they expect more. Unfortunately, data silos across business functions do not help the cause, so multiple channels and touchpoints are integrated to provide a consistent customer experience. 

Advanced technologies today can collect data, establish correlations, identify patterns and generate meaningful insights appropriate to the needs of the MSO. When done right, it allows orchestrating actions and automating end-to-end workflows. However, knowledge of suitable tools and algorithms to develop such a system is a challenge and usually requires expertise.

Tata Elxsi's iCX seeks to remove MSO problems and instantly fix issues that cause consumer dissatisfaction. Real-time system control, remote application maintenance, provisioning, and a self-healing process are all part of the package.

The iCX platform from Tata Elxsi enables applications to receive near real-time feedback at regular intervals during field trials,  controlling end devices and tracking specific parameters in a network.