Design and Develop
Design and Develop
Over the last decade we have seen a rapid growth of technology. End consumers are unable to keep pace with this growth. In the coming decade, this trend will continue with the pace of technology growth accelerating beyond the comprehension of common man. In such a world, it is the role of Design to humanize this technology and protect the interests of the end users. Design takes its role to the next level where it can delight the user, educate a child, increase productivity in an office, improve safety of a device, guide the use of AI etc.
The user-centric design thinking process allows a deep understanding of all stakeholders, while prowess in relevant technologies allows crafting of appropriate solutions. This combination of technology development guided by design thinking will ensure a delightful and sustainable future for all of us.
Products and Services
Software Product Engineering, Hardware & VLSI Design, Testing, Service Design, UX Design, Product Design, Styling and Surfacing, Mechanical Design and Engineering, Value Analysis and Value Engineering, Packaging Design, Branding and Graphics Design and Advertising Technology Services
Software Product Engineering
Tata Elxsi help customers across industries accelerate software product engineering in architecting systems and deploying technologies in an embedded environment compliant to global standards.
Hardware & VLSI Design
Tata Elxsi provides VLSI design services to semiconductor manufacturers, system houses, OEMs, and fabless semiconductor companies. We also offer custom hardware and board design services backed by a pool of IPC certified professionals and a dedicated QA for PCB design activities.
Tata Elxsi's process-driven testing solutions ensure faster time to market & reduce the testing costs for customers. In-house developed automation tools provide frameworks to design test plans, execute complex test cases through scripts & generate reports.
A well-designed and efficiently delivered customer experience enables business transformation. We help brands develop end-to-end digital and physical experiences that drive measurable results.
In a technologically dominated world, ensuring good UX is of utmost importance. Through our experienced user researchers, interaction designers, visual designers, and usability experts, we offer the best UX for brands to bring design-led digital transformation and maintain connections with consumers.
We create product designs that are efficient to manufacture yet help brands to stand out from competitors.
Styling and Surfacing
We bring over two decades of expertise in developing new vehicle concepts to supporting OEMs on numerous innovative show cars, production / commercial vehicles across the road, rail, and aerospace. Our design team is skilled to address the complete process from sketches, renderings to designing digital models and developing physical prototypes.
Mechanical Design and Engineering
Our end-to-end mechanical design and simulation expertise across multiple industries reduces time-to-market and converts new concepts to marketable solutions faster.
Value Analysis & Value Engineering
Tata Elxsi's Value Analysis and Value Engineering (TEVAVE) services help manufacturers in reducing product BOM cost, improving product reliability and performance, and extending product lines to new markets while maintaining benchmarked product quality and performance.
Every brand has a unique story to tell. We collaborate with the world's leading consumer product brands to help them develop sustainable solutions, integrating smart technology in new packaging devices that elave lasting impressions in consumers' minds.
Branding and Graphics Design
We help brands create a vibrant visual identity that resonates with their brand values, personality, and target audience.
The Road Ahead
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