Packaging Design

Sustainable Designs I Integrating Smart Technology I Steering innovations

Packaging Design

Packaging Design

Sustainable Designs I Integrating Smart Technology I Steering innovations

Trending

Trending

Currently, the key trends which the packaging industry is focusing on is to develop sustainable solutions. Packaging brands are focusing on packaging sustainability and responsible management of resources in terms waste hierarchy—R's: Reduce, Reuse, and Recycle. Reducing the overall use of material equates to savings in the form of raw materials never extracted, energy and water not used, and decreased transport requirements.

Trending
Kirloskar Oil Engines Ltd. `

Kirloskar Oil Engines Ltd.

 

“We partnered with Tata Elxsi to design the complete pack structure and graphics for our new KOEL CARE range of engine oils and coolant with a view to provide value for money product which reflects our brand DNA.Tata Elxsi did this in a professional manner within the brief agreed period. Happy with the quality of work and their innovative thinking.”

GM, Customer Support (Parts & Dealer Development), Kirloskar Oil Engines Ltd.

Opportunities and Challenges

Opportunities and Challenges

Opportunities and Challenges

The biggest challenge while designing a pack is balancing its form, function and an opportunity to create an excitement in the product. Brands are constantly challenged to come up with sustainable solutions for all the products they launch to benefit the complete packaging ecosystem, with reduced use of polymers and promoting use of mono materiala and recyclable materials.

Service Framework

Packaging Design
Design for Product Semantics

Linguistic, Understandable, Meaningful

Design Product language

Physical Aesthetics, CMF (Colour, Material, Finish), Design Strategy, Design for Manufacturing

Ergonomics & Human Factor

Usability, Freedom to customize, Predictability

Differentiators

Helping customers deliver positive impact to the environment through Sustainable Design and Innovation

Providing competitive advantage through Artificial Intelligence and Big Data and Analytics

We understand consumer needs overlaid with trends and strong Brand Understanding

Transforming the consumer experience through Unique Device and Dispense Development

Delivering unique formats and experiences supporting Consumer Engagement

 

Benefits to the Customer

Turn-key solutions - Consumer Research and Design Strategy, Structural Pack design, Usability and Ergonomic considerations,  Dispensing Mehanism, Closure Design, Design Engineering, Prototyping and Manufacturing Support

We focus on the needs and aspirations of customers first

Our relentless concentration on human experience in product design results in products and services that open up entirely new areas of value and growth for our clients.

KOEL CARE - Helping the brand have a greater shelf impact
Case Studies

KOEL CARE - Helping the brand have a greater shelf impact

Sunny Lite Jar: Making edible oil usage for daily use smart, easy and ergonomic
Case Studies

Sunny Lite Jar: Making edible oil usage for daily use smart, easy and ergonomic

BP Castrol Bridge
Case Studies

BP Castrol Bridge

Clinic Plus: Strong and Long Health Shampoo
Case Studies

Clinic Plus: Strong and Long Health Shampoo

Gowardhan Ghee: Bringing out heritage values of ghee
Case Studies

Gowardhan Ghee: Bringing out heritage values of ghee

Bru Exotica: Entering a premium segment
Case Studies

Bru Exotica: Entering a premium segment

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