Product Design

Bringing technology to life

Product Design

Product Design

Bringing technology to life

Trending

Trending

Energy efficient design and emotion are paramount. In this fast growing market, with innumerous product buying options available for customers, the only way to sell a product is to make it stand out and grab attention. This can be done by offering ingenious design that wins heart and mind of customers and connects at their personal level. The tech-savvy and highly informed consumers of today before buying anything perform a diligent product research and benefit analysis, accounting for life-term power savings. No matter how breakthough a technology is, a functional, energy efficient, affordably luxurious and personable designs must become an extension of user's personality to attract them. Every product must tell a story through it's design to evoke a specific emotion for its target audience to become a sensation.

Trending
Castrol Magnatec `

Castrol Magnatec

“Product demonstrations are crucial in achieving advocacy of Castrol lubricants in workshops. Tata Elxsi were a highly creative and innovative partner in developing a compelling way to simply communicate new Magnatec with Dualock Technology in China through a hand-held physical demonstration. Strong attention to detail and continued proactive recommendations to optimise the design throughout the development process has resulted in a demonstration we are very proud of and is helping to generate positive market results”. 

Global Product and Innovation Manager - Castrol Magnatec

 

Opportunities and Challenges

Opportunities and Challenges

Opportunities and Challenges

Apart from the traditional look and feel, we find a holistic way to articulate value and figure out innovative approaches to implement in a project. We start from research phase, understand consumer behaviour and preferences and take the product design to a level of customer satisfaction and provide complete end-to-end solutions.

 

 

Service Framework

Product Design
Design for Product Semantics

Linguistic, Understandable, Meaningful

Design Product language

Physical Aesthetics, CMF (Colour, Material, Finish), Design Strategy, Design for Manufacturing

Ergonomics & Human Factor

Usability, Freedom to customize, Predictability

Differentiators

Technology brands today are confronted by various forces, ranging from smarter consumers, rapid technological advancements, rising costs, environment, and their ability to stay ahead of the competition. Products, therefore, have to perform outstandingly to meet the aspirational and functional requirements of consumers. Our designers work rigorously to innovate and develop products that connect technology with consumers in an intuitive way. With an in-house design studio, a rapid prototyping facility, 3D visualization, and engineering expertise, we have successfully supported the development of leading technology products around the world.

Benefits to the Customer

Our end-to-end services include - Consumer Research, Conceptualization, Design Detailing, Design Communication, Colour Material Finish, 3D Prototype to providing Engineering expertise. We focus on people-centric innovation and experiences that are simple to use, appealing and profitable.

We focus on needs and aspirations of customers first.

Our relentless goal on providing enhanced human experience in product design, results in products and services that open up entirely new areas of value and growth for our clients.

Hindware Elara RO+UV Water Purifier
Case Studies

Hindware Elara RO+UV Water Purifier

BP Castrol Bridge
Case Studies

BP Castrol Bridge

Tata Brabo - Industrial Design for the 1st ‘Made in India’ robot
Case Studies

Tata Brabo - Industrial Design for the 1st ‘Made in India’ robot

Orient Ultimo Tower Cooler - IoT based cooler for next-gen millennials
Case Studies

Orient Ultimo Tower Cooler - IoT based cooler for next-gen millennials

Sunny Lite Jar: Making edible oil usage for daily use smart, easy and ergonomic
Case Studies

Sunny Lite Jar: Making edible oil usage for daily use smart, easy and ergonomic

Fixed Dose pen: Safe and Cost Effective dose delivery pen for convenient self-injection
Case Studies

Fixed Dose pen: Safe and Cost Effective dose delivery pen for convenient self-injection

Orient Aerostorm Fan
Case Studies

Orient Aerostorm Fan

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