User Experience Design

Emotional, Efficient, Exploratory

UX Design

User Experience Design

Emotional, Efficient, Exploratory

Trending

Trending

'Less is More' - Minimalism in UX Design

Customers today prefer minimalism. The key challenge for UX designers is to thus retain only the essential elements, keeping it simple, and including only those features that serve a functional purpose besides looking pretty.

Trending
Ric Guevara `

Ric Guevara

"The engagement between Tata Elxsi and Comcast focused on re-envisaging the design and the functionality of the Comcast TCM Web Application to provide a new-age experience. Right from understanding the realm of the project and benchmarking studies done for existing market competition, to the final visually appealing designs, Tata Elxsi has been a valuable partner."

- Manager, Quality Assurance, Comcast

Opportunities and Challenges

Opportunities and Challenges

Opportunities and Challenges

Digital Transformation is shaping the new age customer experience.

To keep up with the “always-connected” customers, businesses must embrace technology to deliver an unmatched customer experience. This includes: 

  • Personalizing the digital customer journey
  • Consistent customer journey via seamless multi-channel
  • Improving user experience by Embracing automation

Service Framework

UX Design
Emotional

Empathy Maps, Human Factors consideration, Personalization, Visual Delight

Efficient

User-Centric Design, Contextual Approach, Simple and Sophisticated Visual Appeal

Exploratory

UX Trend Analysis, Usability Testing and Benchmarking, Digital Prototyping and Simulation

Differentiators

  • Enabling user adaptability to digital living through a user-centric approach
  • Design-led Digital expertise to drive innovation, simplify processes, transform customer and user journeys
  • Designing for immersive experiences through AR/VR
  • Strategising the usability experience in conjunction with the development technology

Benefits to the Customer

  • Responsive designs adaptable across several device platforms
  • Minimize risk of failures - Digital prototyping and simulation to visualize the experience prior to the final development
  • Modular and customisable UX framework to help in the quick rollout of applications
  • End-to-end services: From defining the scope, Empathising with the users, creating seamless customer journeys, to final UI development

Discover More

It is becoming ever more important in our fast-paced consumer world to give customers not only a seamless and exceptional customer experience but also a unique and personal journey. By personalizing their journey, it becomes more likely to drive growth and retention. Deploying Multi channels and identifying customer segments is important in creating a personalization strategy for our customers.

Airtel Internet TV
Case Study

Airtel Internet TV

Spintales - Engaging kids in story telling using AR
Case Study

Spintales - Engaging kids in story telling using AR

IoT solutions for refrigerators
Case Study

IoT solutions for refrigerators

Carenection - A Telehealth portal to help hospitals offer remote consultations from clinicians
Case Study

Carenection - A Telehealth portal to help hospitals offer remote consultations from clinicians

Tata Elxsi Design + Technology
Videos

Tata Elxsi Design + Technology

Visualization and UI revamp
Case Study

Visualization and UI revamp

Design of LIFE services
Case Study

Design of LIFE services

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