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User Experience Design
Emotional, Efficient, Exploratory
User Experience Design
Emotional, Efficient, Exploratory
Trending
'Less is More' - Minimalism in UX Design
Customers today prefer minimalism. The key challenge for UX designers is to thus retain only the essential elements, keeping it simple, and including only those features that serve a functional purpose besides looking pretty.
Ric Guevara
"The engagement between Tata Elxsi and Comcast focused on re-envisaging the design and the functionality of the Comcast TCM Web Application to provide a new-age experience. Right from understanding the realm of the project and benchmarking studies done for existing market competition, to the final visually appealing designs, Tata Elxsi has been a valuable partner."
- Manager, Quality Assurance, Comcast
Opportunities and Challenges
Digital Transformation is shaping the new age customer experience.
To keep up with the “always-connected” customers, businesses must embrace technology to deliver an unmatched customer experience. This includes:
- Personalizing the digital customer journey
- Consistent customer journey via seamless multi-channel
- Improving user experience by Embracing automation
Service Framework
Emotional
Empathy Maps, Human Factors consideration, Personalization, Visual Delight
Efficient
User-Centric Design, Contextual Approach, Simple and Sophisticated Visual Appeal
Exploratory
UX Trend Analysis, Usability Testing and Benchmarking, Digital Prototyping and Simulation
Differentiators
- Enabling user adaptability to digital living through a user-centric approach
- Design-led Digital expertise to drive innovation, simplify processes, transform customer and user journeys
- Designing for immersive experiences through AR/VR
- Strategising the usability experience in conjunction with the development technology
Benefits to the Customer
- Responsive designs adaptable across several device platforms
- Minimize risk of failures - Digital prototyping and simulation to visualize the experience prior to the final development
- Modular and customisable UX framework to help in the quick rollout of applications
- End-to-end services: From defining the scope, Empathising with the users, creating seamless customer journeys, to final UI development
Discover More
It is becoming ever more important in our fast-paced consumer world to give customers not only a seamless and exceptional customer experience but also a unique and personal journey. By personalizing their journey, it becomes more likely to drive growth and retention. Deploying Multi channels and identifying customer segments is important in creating a personalization strategy for our customers.
Case Study
Airtel Xstream - India's first Hybrid set-top box
Case Study
Spintales - Engaging kids in story telling using AR
Case Study
IoT solutions for refrigerators
Case Study
Carenection - A Telehealth portal to help hospitals offer remote consultations from clinicians
Videos
Tata Elxsi Design + Technology
Case Study
Visualization and UI revamp
Case Study
Design of LIFE services
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