The Tata Chemicals Innovation Centre, Pune is a world-class R&D facility of Tata Chemicals Limited (TCL). TCL approached Tata Elxsi to design an environment which is infused with energy, colours and elements that served as a source of inspiration as well as provide an enhanced visitor experience. Tata Elxsi explored a range of options to design the environment graphics and the space centred around the theme ‘Larger than Life’, which essentially celebrates the often unregistered, unappreciated smaller things that create the big and beautiful.
Drawing inspiration from the things around us, the nature and emotions, we translated the insights to communicate the primary theme, depict the dynamism and intricate processes of brand TCL. Stylized illustrations of hybridization, capturing the key essence of the brand formed the binding element for the overall design.
Our involvement has enabled TCL to provide an enriched visitor experience and we are continuing to explore ways to provide visitor experience excellence.
Our service offerings include:
- Environment Graphics
- Space Design
“It was indeed a pleasure working with Tata Elxsi. The design team grasped the concepts quickly and were quite focused on driving a great solution. Tata Elxsi also helped TCL to translate the ‘larger than life’ theme – ‘Serving society through Science’ very aesthetically. Looking forward to work with them on future engagements.”
- Dr. Anil Kumar - Principal Scientist & Head, Innovation Centre, Tata Chemicals