With the ongoing merging of real and virtual life, we constantly challenge ourselves to generate experiences which blur the difference between real and virtual life. In our usability labs, we not only do formative and summative research but we also explore the cognitive behavior which helps us understand the mental model of users.
This research not only helps the designers to understand the current constraints with the design but it also helps to catch nuances which drives the designs for the future. We not only research on computer interfaces, but we also have well designed equipment for handheld devices (Mobiles, Tablets, PNDs).
We did a project for Indian CE company, in which we understood the ecosystem around microwave usage. We analyzed the interfaces of the microwaves present in the market. The usability of microwave interface was also observed. Expert review was done on all interfaces, as well as ethnographic studies were done with the users. Based on the studies, the user-centric designs were recommended for the interface.