Cadbury is the second-largest confectionery brand in the world and a favorite across generations. Every Cadbury chocolate flavor brings back some timeless and happy childhood memories that we have cherished.
The brand wanted to expand its premium portfolio in the crispy eat segment and asked Tata Elxsi to help them define their point of difference in a crowded confectionary segment.
We helped with the concept development and chocolate design for Crispello which was aligned to Cadbury’s overall brand philosophy ‘Joyful Sharing’. We effectively expressed Cadbury’s vision which celebrates happiness, fun and special moments through the unique chocolate design.