Brands today need to go beyond the traditional channels that talk to consumers and create innovative and engaging platforms to connect with consumers. LG planned to strengthen its presence by taking the brand to the consumers. LG therefore wanted to launch LG Lifestyle & Services on Wheels – a premium display vehicle that would showcase its complete range of products in a luxury home environment.
The bus, used for product demonstrations and interactive sessions with consumers, would help LG reach out to potential consumers and allow them to experience the brand and its offering. Tata Elxsi developed the design of a customized bus and its interiors, including the display of the various products and its overall experience. Drawing inspiration from modern studio apartments and subtle design motifs that were in line with LG’s brand’s identity, we worked to give the bus a simple yet elegant look. The entire bus was designed to showcase LG’s technology & offerings and offer a memorable experience to their consumers.
Our service offerings include:
- Transportation Design and Detailing
- Retail Experience Design