L’Oreal, one of the leading cosmetics brands, wanted to create an interactive platform at key retail outlets to engage with consumers in a more personal and active manner. The challenge however was to showcase the company’s range of beauty products within the limited space available in malls.
Based on the stringent parameters, Tata Elxsi developed a compact display studio in line with the brand identity and display space considerations. This was a turnkey project starting right from research, design to manufacturing support. We also designed a Compact Display Unit (CDU) for mass retail. The designs generated high brand recall for L’Oreal and helped the brand increase sales further.
Our service offerings include:
- Concept Development
- Retail Experience Design and Detailing
- Manufacturing Support