Tata Tiscon, a premium rebar brand from Tata Steel (world’s 6th largest steel making company), wanted to improve the home building and construction practices in the country. It wanted to launch “first- of- its-kind” retail cum customer experience zone – ‘Tata Tiscon Experience Zone’, a one-stop solution outlet to offer customers quality support in building their ‘dream home’ and provide a complete range of superior steel products.
We helped Tata Tiscon to create unique store experiences, implemented processes to make the store approachable, accessible, interactive and informative in the usage of steel for all those involved in a building project, right from the owner to the architects, masons and contractors.
The primary goal was to up the glamour quotient of an otherwise boring looking retail steel store. Tata Elxsi acted as a researcher and translator, implementing best practices throughout the store. Based on the theme ‘Build for Life’, smart and invigorating environment was created to engage consumers across various touch points making the entire experience more meaningful, welcoming and informative. This new initiative would mark a major shift in providing world-class information services to customers who often are not too aware of the steel purchases required for building their dream home.
Our service offerings include:
- Consumer Research & Design Strategy
- Consumer Insights
- Store Experience Design
- Space Design
- Retail Identity Program