In the recently held CES 2018, Tata Elxsi showcased digital cluster concept using Kanzi. With the aim to move away from the traditional dial clusters, Tata Elxsi designed an intuitive digital cluster based on the theme ‘Quartz’ – which represents qualities like sharp, clear, energy and strength.
Keeping the user needs in mind, seamless micro-interactions were designed to ensure hassle free driving experience. Tata Elxsi integrated key features to benefit users Eg. Features like ADAS and navigation working together to provide a unified driving experience for cars.
Our service offerings include:
- Background study and benchmarking of existing infotainment and digital clusters
- UX strategy and innovation
- Information architecture for the application
- Creation of specific use-cases
- Visual design and aesthetics