The increasingly competitive connected car landscape has propelled OEMs to improve product development and deployment efficiency. Enhanced data insights and ownership for product monitoring, and the ability to seamlessly introduce connected vehicle solutions, have become a key priority for OEMs.  In the era of Software-Defined Vehicles, OEMs need to appeal to a new generation of car buyers who value customisation, connectivity, and instant access. This is shaping the priorities of OEMs in the connected car industry. 

Highly personalised in-vehicle experiences requires efficient device and vehicle management - From commissioning to end-of-life cycle. This includes data management, seamlessly enabling new features in vehicles that have already been sold, and overseeing management of Over-The-Air (OTA), Software-Over-The-Air (SOTA), and Firmware-Over-The-Air (FOTA) management.​

Tata Elxsi's TETHER (Connected Vehicle Platform) and services help OEMs with end-to-end support. This includes connected vehicle platform enablement, platform services such as application release, feature customisation and enterprise integration. We further help operate, monitor and maintain the platform through our run management capabilities.