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As we stand at the precipice of 2024, the landscape of OTT platform development unfolds with compelling opportunities and challenges, painting a vibrant future for digital content delivery. The shift towards digital has not only redefined entertainment but also reshaped the way audiences engage with content. With global revenue from OTT services projected to hit an astonishing 210 billion U.S. dollars, according to Statista, we're not just observing an industry's evolution; we're witnessing a monumental transformation in entertainment consumption. This guide embarks on a journey to dissect the intricacies of this burgeoning ecosystem, providing a comprehensive overview of the trends, technologies, and tactics driving the future of OTT platforms.
Decoding the Landscape of OTT Video Services in 2024
The landscape of OTT video services in 2024 is shaped by rapid technological advancements, changing consumer behaviours, and the evolving regulatory environment. This dynamic ecosystem is characterized by several key trends and developments that reflect the industry's ongoing transformation and growth. Here's an overview of what the OTT video services landscape looks like in 2024:
1. Content Diversification and Original Productions
OTT platforms continue to invest heavily in original content to differentiate themselves and attract subscribers. The emphasis on diverse and high-quality original productions, including series, movies, documentaries, and exclusive live events, is more pronounced. These offerings not only cater to a wide range of viewer preferences but also help platforms establish unique brand identities in a crowded marketplace.
In 2024, OTT platforms have significantly ramped up their investments in original content, aiming to stand out in a highly competitive market. An illustrative example of this trend is Netflix's continued expansion into international markets with localized original productions. Shows like "Money Heist" from Spain and "Sacred Games" from India have not only captivated local audiences but also gained popularity globally, showcasing Netflix's successful strategy in producing non-English content that resonates with a global audience.
Another example is Amazon Prime Video's investment in genre-specific original content, such as its foray into science fiction and fantasy series. With the release of "The Wheel of Time" and its investment in "The Lord of the Rings" series, Amazon has targeted the fantasy genre's dedicated fanbase, leveraging the popularity of these franchises to attract and retain subscribers looking for high-quality, genre-specific content.
2. Global Expansion and Localization
OTT services are expanding their footprint globally, targeting new markets with localized content and interfaces. This globalization strategy involves not only translating content and platforms into local languages but also investing in local content production to cater to regional tastes and cultural nuances. Platforms like Netflix, Amazon Prime Video, and Disney+ are leading the charge, with others following suit to capture international audiences.
Disney+'s strategy of global expansion coupled with localization efforts serves as a prime example of how OTT platforms are extending their reach while catering to local tastes. Disney+ has tailored its content and platform for various international markets through the incorporation of local languages, both in subtitles and dubbing, and by adding region-specific content to its library. For instance, in the Asia-Pacific region, Disney+ has launched tailored versions of its service, such as Disney+ Hotstar in India and Indonesia, which include a vast selection of local content alongside Disney's global hits, catering to the diverse preferences of the local population.
Apple TV+ has also made significant strides in global expansion by producing original content in local languages. Shows like "Tehran," an Israeli spy thriller, and "Pachinko," a multigenerational saga spanning Korea, Japan, and the United States, illustrate Apple TV+'s commitment to delivering compelling stories from around the world, thus appealing to a broad international audience while respecting cultural nuances.
3. Increased Competition and Collaboration
The OTT space is becoming increasingly competitive, with more players entering the market, including traditional media companies launching their own streaming services. This competition is leading to more strategic collaborations and partnerships among content creators, distributors, technology providers, and even between OTT platforms themselves. These partnerships aim to expand content libraries, enhance technology infrastructure, and improve distribution networks.
A prominent example that illustrates the trend of increased competition and collaboration within the OTT space is the strategic partnership between HBO Max and Discovery+. Following the merger of WarnerMedia and Discovery in 2022, the combined entity announced plans in 2023 to merge HBO Max and Discovery+ into a single streaming service. This move is a direct response to the intensifying competition in the OTT market and aims to create a more formidable contender by pooling content libraries, technological resources, and subscriber bases.
This collaboration brings together HBO Max's strong lineup of original programming, movies, and series with Discovery+'s vast array of unscripted content, documentaries, and reality shows. The merger aims to offer a more diverse content portfolio to subscribers, appealing to a broader range of viewer preferences and interests. It's a strategic effort to leverage synergies between the two platforms, enhance the value proposition for subscribers, and better compete with other major players in the streaming market, such as Netflix, Amazon Prime Video, and Disney+.
By combining resources, the newly merged platform hopes to achieve economies of scale, improve content discovery, and invest more significantly in original productions and technological innovations. This example of collaboration amidst competition reflects a growing trend in the OTT industry, where alliances and mergers are becoming increasingly common strategies to navigate a crowded marketplace, enhance service offerings, and drive subscriber growth.
Emerging Technologies Shaping OTT Platform Development
Emerging technologies are significantly influencing the development and evolution of OTT platforms, driving innovation and shaping the future of the streaming media industry. These technologies not only enhance the viewing experience but also streamline content delivery and operations, enabling platforms to meet the ever-growing expectations of their audiences.
1. Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML are at the forefront of transforming OTT platforms, offering advanced content personalization, recommendation engines, and predictive analytics. These technologies analyze viewer preferences and behaviors to deliver customized content recommendations, improving user engagement and satisfaction. Additionally, AI is used for optimizing streaming quality through adaptive bitrate streaming, ensuring viewers receive the best possible quality based on their internet speed.
Netflix uses AI to personalize content recommendations for its users based on their viewing history, significantly enhancing user engagement. YouTube utilizes ML algorithms to optimize video encoding, ensuring videos stream efficiently across different devices and bandwidth conditions.
2. Blockchain Technology
Blockchain is emerging as a powerful tool for enhancing transparency, security, and rights management in OTT platforms. It can facilitate secure, transparent transactions and contracts between creators, platforms, and viewers. Blockchain also offers potential solutions for combating piracy and ensuring content creators are fairly compensated through smart contracts and content encryption.
Theta Network is a decentralized video delivery network that leverages blockchain to improve video streaming quality and reduce costs. Livepeer uses blockchain for decentralized video encoding, ensuring transparent and efficient processing of video streams.
3. Cloud Computing
Cloud computing allows OTT platforms to scale rapidly, handling vast amounts of data and streaming to a global audience with ease. It supports flexible, on-demand resource allocation, reducing the need for significant upfront investment in infrastructure. Cloud-based solutions also facilitate faster content delivery networks (CDNs), enhancing streaming quality and reducing latency.
Amazon Prime Video relies on Amazon Web Services (AWS) for scalable cloud infrastructure, facilitating global content delivery and storage. Disney+ uses the cloud for hosting and distributing its vast library of films and shows, ensuring scalability and reliability.
4. 5G Technology
The rollout of 5G networks promises to revolutionize OTT services by offering ultra-high-speed internet connectivity and lower latency. This improvement enables higher quality video streaming (including 4K and 8K content) with minimal buffering, creating opportunities for more immersive and interactive content experiences, such as augmented reality (AR) and virtual reality (VR) streaming.
Verizon partnered with the NFL to offer 5G-powered experiences, including high-definition streaming and augmented reality features during football games. AT&T is exploring 5G's potential to deliver high-bandwidth, low-latency OTT services, enhancing live sports and entertainment streaming.
5. Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies are beginning to make their mark on OTT platforms, offering immersive and interactive viewing experiences. They enable viewers to engage with content in new and exciting ways, from exploring virtual environments to interacting with three-dimensional content, enhancing the overall entertainment experience.
NextVR (acquired by Apple) provided live and on-demand VR sports and entertainment content, offering immersive viewing experiences. Disney+ experimented with AR through its "The Mandalorian" AR Experience app, allowing fans to interact with characters and scenes from the series.
6. Internet of Things (IoT)
IoT technology integrates OTT content across various devices and platforms, from smartphones and smart TVs to wearables and home automation systems. This integration allows for seamless content experiences and new interaction models, enabling users to access content anytime, anywhere, on any device.
Netflix and Spotify have integrated their services with various IoT devices, including smart speakers (like Amazon Echo) and smart TVs, for seamless content access across devices. HBO Max has developed apps for connected devices such as game consoles and smart TVs, ensuring viewers can access content from anywhere.
7. Voice and Natural Language Processing (NLP)
Voice recognition and NLP technologies are making content discovery easier and more intuitive on OTT platforms. Viewers can use voice commands to search for titles, control playback, and interact with the platform, improving accessibility and user experience.
Amazon Prime Video integrates with Alexa, allowing users to search for movies, control playback, and manage their viewing experience using voice commands. Google Play Movies & TV works with Google Assistant for voice-powered search and navigation, enhancing content accessibility.
8. Data Analytics and Big Data
Data analytics and big data technologies are crucial for OTT platforms to understand viewer behavior, preferences, and trends. These insights drive content strategy, marketing efforts, and platform improvements, ensuring content remains relevant and engaging to the target audience.
Hulu uses big data analytics to understand viewer preferences and tailor its content and advertising strategies, improving user satisfaction and ad effectiveness. Disney+ leverages data analytics to optimize its content library and user interface, ensuring a personalized and engaging viewer experience.
9. Edge Computing
Edge computing is designed to bring computation and data storage closer to the location where it is needed, improving response times and saving bandwidth. For OTT platforms, this means enhanced streaming performance, reduced latency, and a better quality of service (QoS) for end-users, especially in regions with limited central data center access.
Akamai, a leading content delivery network, uses edge computing to optimize content delivery for OTT platforms, reducing latency and improving streaming quality. Cloudflare offers edge computing solutions that enhance security and performance for OTT services, ensuring a smooth viewing experience for users worldwide.
10. Content Delivery Networks (CDNs)
While not new, CDNs are continuously evolving to meet the demands of OTT platforms. Modern CDNs are becoming more intelligent and efficient, optimizing content delivery paths in real-time based on network conditions, viewer location, and device type. This optimization ensures high-quality streaming experiences for a global audience.
Netflix has developed its own CDN, called Open Connect, to efficiently distribute its content globally, ensuring high-quality streaming experiences. Disney+ utilizes CDNs to manage the distribution of its extensive content library, supporting its rapid global expansion and handling peak viewership demands.
These emerging technologies are not only enhancing the viewer experience but also addressing operational challenges, enabling OTT platforms to deliver content more efficiently, securely, and at scale. As these technologies continue to evolve, they will undoubtedly unveil new opportunities and business models within the OTT industry.
User-Centric Design Principles for Seamless OTT Experiences
Creating seamless OTT experiences centers on the user, tailoring every aspect of the service to their needs, preferences, and behaviors. This approach ensures interactions with the platform are intuitive, engaging, and satisfying. Here are the elaborated key user-centric design principles essential for developing seamless OTT experiences:
1. Simplicity and Clarity
Designing for ease of use is paramount in OTT platforms. An interface should be intuitive, allowing users to navigate easily without needing extensive instructions or facing confusion. This principle involves employing clear navigation paths, straightforward menus, and easily identifiable actions to minimize the learning curve for new users. A prime example of this principle in action is Netflix’s user interface, celebrated for its simplicity and ease of use. Netflix's design focuses on large, engaging visuals and a minimalistic approach to content categorization. This design philosophy makes it effortless for users to browse, find, and select content, providing a frictionless viewing experience from the moment they log in.
2. Personalization
Personalization tailors the viewing experience to individual users by leveraging data analytics and machine learning. By analyzing viewing habits, preferences, and search history, OTT platforms can offer personalized content recommendations, enhancing user engagement and satisfaction. Spotify for Podcasters, for instance, enables content creators to access the demographic data of their listeners, allowing for more targeted content creation that resonates with their audience's specific interests and preferences.
3. Accessibility
Ensuring the service is accessible to all users, including those with disabilities, is a critical design principle. OTT platforms should incorporate features like subtitles, audio descriptions, and voice commands, adhering to accessibility standards such as the Web Content Accessibility Guidelines (WCAG). Apple TV+ stands out for its commitment to accessibility, offering an extensive array of features like VoiceOver, closed captions, and audio descriptions across its original content, ensuring that everyone, regardless of their abilities, can enjoy their offerings.
4. Consistency
Maintaining design consistency across the platform is essential for reducing cognitive load and making the user experience more predictable and reliable. Consistent use of design elements and interactions helps users become familiar with the platform's functionality, reducing frustration and confusion. Disney+ exemplifies this principle by maintaining a consistent user interface across different devices and platforms. Whether accessing content via a smartphone, tablet, or smart TV, users encounter a familiar experience, reinforcing brand identity and user comfort.
5. Responsiveness and Speed
An OTT platform must optimize for performance, ensuring content and interfaces load quickly and respond promptly to user inputs. This minimizes buffering times and ensures a smooth, uninterrupted viewing experience. YouTube demonstrates a strong commitment to performance optimization, utilizing advanced compression algorithms and a global content delivery network to ensure videos stream efficiently across various devices and bandwidth conditions, significantly enhancing user satisfaction.
As you explore user-centric design principles for seamless OTT experiences, it's crucial to consider Strategic OTT Solutions: Navigating the Landscape Beyond 2024 that can navigate the landscape beyond 2024.
Monetization Strategies for Diverse Content
Monetization strategies for OTT video services are crucial for the sustainability and growth of these platforms. As the OTT landscape becomes increasingly competitive, finding effective ways to generate revenue while catering to user preferences is key. Here are some of the prominent monetization strategies employed by OTT video services:
1. Subscription Video on Demand (SVOD)
SVOD models charge users a regular subscription fee (monthly, quarterly, or annually) for unlimited access to a platform's content library. This model prioritizes user experience by offering ad-free viewing and the flexibility to cancel anytime. Examples include Netflix, Amazon Prime Video, and Disney+, which have successfully leveraged SVOD models to amass large subscriber bases by offering extensive catalogs of high-quality, original, and exclusive content.
2. Advertising Video on Demand (AVOD)
Under the AVOD model, content is provided for free to the viewer, but with advertisements interspersed throughout the viewing experience. This strategy is effective for reaching a wider audience, particularly price-sensitive viewers who are willing to watch ads in exchange for free content. YouTube is a prime example of an AVOD platform, while Hulu offers both an AVOD tier and a higher-priced SVOD tier without ads.
3. Transactional Video on Demand (TVOD)
TVOD services allow users to pay for content on a per-use basis, either through rentals or purchases. This model suits consumers looking for specific content without the commitment of a subscription. iTunes and Google Play Movies & TV are examples of platforms that offer movies and TV shows for rent or purchase, catering to users' desire for flexibility and choice.
4. Hybrid Models
Many OTT platforms are adopting hybrid models, combining elements of SVOD, AVOD, and TVOD, to cater to diverse consumer preferences and maximize revenue streams. For example, Amazon Prime Video offers an SVOD model for its Prime members but also provides TVOD options for renting or purchasing content not included in the Prime subscription. Similarly, Peacock by NBCUniversal has introduced a tiered model, offering an AVOD tier with limited content, a premium SVOD tier with a more extensive content library, and an option to remove ads for an additional fee.
5. Freemium Models
The freemium model offers basic content or services for free, with the option to pay for premium features or content. This strategy is designed to attract users with free offerings and then encourage upgrades to paid tiers for a better experience or access to more exclusive content. Spotify, primarily an audio streaming service, follows this model by offering free music streaming with ads and the option to upgrade to a premium, ad-free experience with additional features like offline listening.
6. Data Monetization
While not a direct revenue stream from consumers, some OTT platforms leverage the vast amounts of user data they collect for targeted advertising, content recommendation optimization, and partnerships with advertisers and content creators. This strategy involves analyzing viewing habits, preferences, and demographic information to sell targeted advertising slots or create more engaging and personalized content, thereby attracting more viewers and advertisers.
7. E-commerce and Merchandising
Some OTT platforms integrate e-commerce opportunities into their services, allowing viewers to purchase merchandise related to their favorite shows or movies directly through the platform. This strategy not only opens additional revenue streams but also enhances brand loyalty and engagement. For example, Disney+ leverages its extensive catalog of beloved characters and franchises to sell merchandise through its platform and affiliated stores.
By adopting and combining these monetization strategies, multi-screen video OTT services can create diverse revenue streams, ensuring their content meets the varied preferences of their audience while sustaining and growing their platforms in the competitive digital content market.
Security and Compliance Measures in OTT Platform Development
Security and compliance measures are critical components in the development and operation of OTT platforms. These measures protect the platform, content, and user data against unauthorized access, breaches, and other cyber threats, while also ensuring adherence to legal and regulatory standards. Implementing robust security and compliance frameworks is essential for maintaining the trust and confidence of users and content providers. Here are key security and compliance measures in OTT platform development:
1. Data Encryption
Data encryption is fundamental to protecting sensitive information transmitted between users and OTT platforms. This includes encrypting streaming content, user data, and payment information to prevent interception and unauthorized access. For example, using Transport Layer Security (TLS) protocols ensures that data in transit is securely encrypted.
2. Content Protection and Digital Rights Management (DRM)
DRM technologies are employed to prevent unauthorized copying and distribution of digital content. DRM systems control how content is accessed, viewed, and shared, ensuring that copyrights and licensing agreements are respected. Common DRM solutions used in OTT platforms include Microsoft PlayReady, Google Widevine, and Apple FairPlay.
3. Access Controls and Authentication
Implementing strong access controls and authentication mechanisms ensures that only authorized users can access the platform and its features. This often involves multi-factor authentication (MFA), role-based access controls (RBAC), and robust password policies. These measures help in safeguarding user accounts and sensitive platform functionalities from unauthorized access.
4. Network Security and Monitoring
Securing the network infrastructure is crucial to defending against external attacks and intrusions. This includes using firewalls, intrusion detection systems (IDS), and intrusion prevention systems (IPS) to monitor and control incoming and outgoing network traffic. Continuous monitoring allows for the early detection of suspicious activities and potential security threats.
5. Compliance with Data Protection Regulations
OTT platforms must comply with international, regional, and local data protection laws and regulations, such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the U.S., and others. Compliance involves implementing measures for data minimization, user consent, data portability, and the right to be forgotten, among others.
6. Regular Security Audits and Compliance Assessments
Conducting regular security audits and compliance assessments helps in identifying vulnerabilities and non-compliance issues within the platform. These assessments should be carried out by independent third parties to ensure objectivity and comprehensiveness. The findings from these audits guide the strengthening of security postures and compliance measures.
7. User Data Privacy and Transparency
OTT platforms must ensure user data is collected, stored, and used in compliance with privacy laws. This includes providing clear privacy policies, obtaining user consent before data collection, and allowing users to access, correct, or delete their data. Transparency in how user data is handled builds trust and ensures regulatory compliance.
8. Secure Payment Processing
For platforms offering subscription or transactional services, securing payment processing is vital. This includes complying with the Payment Card Industry Data Security Standard (PCI DSS) and employing secure payment gateways to protect financial transactions and personal payment information.
9. Incident Response and Data Breach Protocols
Having an effective incident response plan in place is crucial for quickly addressing security breaches or data leaks. This plan should outline procedures for containment, eradication, recovery, and communication with affected stakeholders, including users and regulatory bodies.
By prioritizing these security and compliance measures, OTT platforms can safeguard against cyber threats, protect user privacy, and ensure adherence to legal and regulatory obligations. This not only enhances the platform's security posture but also reinforces its reputation and trustworthiness among users and content providers.
OTT Testing Best Practices for Robust Platforms
Implementing best practices in OTT testing is crucial for delivering a high-quality, reliable, and secure service that meets user expectations and retains their satisfaction.
1. Comprehensive Test Coverage
Comprehensive test coverage that spans all aspects of the OTT platform, including streaming quality, user interface, functionality, performance, security, and compliance across various devices and operating systems, is fundamental. This wide-ranging approach is essential for identifying potential issues that could affect different user scenarios, ensuring a robust platform that can cater to a diverse audience.
A shining example of comprehensive testing in action is seen in Disney+'s rigorous testing protocol before its launch. Disney+ conducted extensive beta testing across different regions, focusing on scalability, user experience, and content delivery. This approach ensured that upon launch, the platform was well-equipped to handle millions of concurrent streams, showcasing the importance of thorough testing in achieving a seamless user experience.
2. Device and Platform Compatibility Testing
Given the multitude of devices through which users access OTT content, such as smartphones, tablets, and smart TVs, testing for device and platform compatibility is vital. Ensuring that the platform delivers a consistent and satisfying user experience across all these different devices and operating systems requires rigorous compatibility testing. This helps in addressing the varied technical specifications and viewing preferences of the audience, making the platform accessible to a wider user base.
3. Performance and Load Testing
Performance and load testing are also key components of OTT testing best practices. Simulating real-world conditions, including different network speeds (like 3G, 4G, and Wi-Fi) and varying numbers of simultaneous users, helps in understanding how the platform performs under stress. These tests are crucial for ensuring that the platform can handle peak viewership times without any degradation in streaming quality or user experience, maintaining high service standards even under high demand.
4. Security and Compliance Testing
Security and compliance testing are paramount, with regular checks for vulnerabilities and adherence to data protection regulations such as GDPR and CCPA. This includes ensuring secure data transmission, employing strong encryption standards, and implementing robust access controls. Protecting user data and privacy is not just about regulatory compliance; it's about building trust and confidence among users in the platform's ability to safeguard their information.
5. User Experience (UX) Testing
Focusing on the user experience (UX) is essential, with tests designed to assess ease of navigation, content discovery, and the overall journey of the user. The goal is to make the interface intuitive, responsive, and accessible to users of all abilities, ensuring an enjoyable and frictionless viewing experience. This aspect of testing emphasizes the importance of understanding user behavior and preferences and tailoring the platform to meet their needs effectively.
6. Content Delivery and Streaming Quality Testing
Content delivery and streaming quality testing ensure that viewers receive the best possible video quality, adapting to their internet speeds through techniques like adaptive bitrate streaming. This is crucial for delivering content smoothly and at an appropriate quality level, enhancing the overall viewing experience regardless of varying network conditions.
7. Automated Testing
Automated testing plays a significant role in enhancing testing efficiency, especially for repetitive tasks and regression testing. Automation can help increase test coverage and frequency, providing consistent and reliable results that contribute to the platform's stability and performance.
Netflix’s pioneering use of automated testing, through its Simian Army and Chaos Monkey tools, illustrates the effectiveness of automation in ensuring platform robustness. These tools simulate failures and disruptions, allowing Netflix to proactively identify and resolve potential issues. This proactive approach to testing through automation highlights how OTT platforms can maintain high availability and performance standards, even under adverse conditions.
8. Agile Testing Approach
Adopting an agile testing approach allows for the continuous integration of testing into the development process. This methodology facilitates quicker detection and resolution of issues, ensuring that updates and new features undergo thorough testing before deployment. It supports a dynamic development environment where changes can be made swiftly and efficiently.
9. Real User Monitoring (RUM)
Real User Monitoring (RUM) offers invaluable insights into how actual users interact with the platform. This feedback is crucial for identifying issues that might not be evident in controlled test environments, providing a real-world perspective on the platform's performance and usability.
10. Continuous Feedback Loop
Lastly, a continuous feedback loop, leveraging insights from testing and user feedback, is essential for ongoing improvement. This iterative process enables quick adjustments to address issues and adapt to changing user needs, ensuring the platform remains relevant and competitive in the fast-evolving OTT landscape.
Summarizing the Keys to Success in OTT Platform Development in 2024
In conclusion, the landscape of OTT video services in 2024 is a dynamic and rapidly evolving ecosystem, shaped by technological advancements, changing consumer behaviors, and a complex regulatory environment. Key trends such as content diversification, global expansion, increased competition, and the integration of emerging technologies like AI, blockchain, and 5G are driving the industry's transformation. OTT platforms are investing heavily in original productions and localizing content to cater to diverse global audiences, while also forging strategic partnerships to enhance their offerings and compete effectively in the market.
To ensure excellence in this competitive landscape, OTT platforms must adopt advanced development strategies that prioritize scalable architecture, user-centric design, robust security measures, and innovative monetization models. Embracing agility, leveraging data analytics, and fostering ecosystems through partnerships are essential for future-proofing platforms and staying ahead in the rapidly changing world of digital streaming. As OTT services continue to evolve, their ability to adapt to emerging trends, technological advancements, and shifting consumer preferences will be key to their success and sustained growth in the global entertainment industry.
Tata Elxsi OTT Platform Development Services
Tata Elxsi has been instrumental in supporting numerous operators in crafting tailored OTT applications across diverse platforms, encompassing mobile (iOS/Android), Apple TV, web, Roku, Fire Stick, IP STB (AndroidTV, RDK), dongles, SmartTV, Xbox/PS4. These applications are developed utilizing a common app framework for each respective operating system, ensuring streamlined maintenance and ongoing enhancements.
Tata Elxsi brings in experienced teams of Designers, Architects, Developers and Product Managers, who have delivered large OTT projects for both domestic and International Clients. With a core competency in application development, we specialize in crafting a variety of applications for the media and communication markets, spanning multiscreen environments such as Android, iOS, and other Omni platforms. Tata Elxsi's value proposition includes:
- A Unified Framework for Mobile apps (iOS & Android) to expedite Time-to-Market.
- A standardized Web application framework.
- A skilled team equipped with extensive experience collaborating with major OTT service providers.
OTT applications have been designed in a way that helps operators to easily customize, control and manage based on the emerging market needs & trends. Based on our deep experience in smart TV app development, system integration, understanding of the technical and business needs of operators and broadcasters, Tata Elxsi has designed applications, with pre-integrated, easy plug and play, modular (MVVM) architecture which accelerates integration and deployment.
Tata Elxsi also has its own white label end to end video platform, TEPlay for quicker time to market. TEPlay is a pre-integrated, highly scalable, and secure video platform addressing the complete video streaming platform development needs through in-built modules to drive your business by data and intelligence. Enabled with monetization avenues TEPlay is a performance-driven solution, delivering seamless experience across devices.
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