OTT Video Services

Develop | Personalize | Monetize

OTT Video Services

Develop | Personalize | Monetize

Delivering Powerful, Scalable and Seamless OTT IPTV Video Experiences

Consumers today are increasingly using a multitude of devices and demand a seamless experience across platforms. OTT IPTV providers are constantly seeking to build a robust video content library.

Tata Elxsi, with its expertise in product engineering, helps in the design and development of Multiscreen apps for Telcos, MSOs, ISPs, Broadcast and Media companies across web, Android, iOS, HDMI Devices, gaming consoles Smart TV, and RDK. In addition to building OTT video solutions, we also enable content monetization through AdTech integration and Super apps.

Our key services for video engineering include OTT Platform/Application Strategy, Platform Engineering, Analytics and Reporting, Recommendation Engines, UX Engineering, pre and post-deployment support, feature enhancements, and lifecycle services.

The focus on personalized design experiences has accentuated the need for driving innovation. We offer contextual advertising, content recommendation, and key moments/highlight compilations driven by AI/ML technologies.

Sunil Taldar

"Tata Elxsi has been a valuable partner in our latest innovation – Airtel Xstream. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product."

CEO - Airtel Digital TV

Case Study: Airtel Xstream - India's first Hybrid set-top box

Here’s How We Can Help You

Expanding Market Share

Multiplatform video service delivery
Apps for different platforms (STB, Smartphones, HDMI devices, Smart TVs, Gaming consoles)
Super App Development

Driving personalization

Seamless experience through content aggregation
Personalized UX and content recommendation
Highly targeted Ads

Accelerating Time-to-market

Reusable frameworks: CMS, backend middleware, app frameworks
Established partnerships with the global OTT ecosystem: OVPs, CDNs, Analytics, Payment Gateways, Ad Tech
Ready to use test automation infrastructure

Service Framework

Why Tata Elxsi?

Experience across complete value-chain (Consulting to post-deployment support)
Proven track record of delivering solutions to Tier1 operators globally
Solution Accelerators: QoEtient for test automation platform, AIVA for automated content moderation and highlights creation
Deep Analytics experience to drive Personalization and Monetization
Award winning UX design team
Well-established strategic partnerships with leading ecosystem players: CDN, Encoders, Cloud platforms like AWS