Opportunities & Challenges

Opportunities:

Ergonomics: Focusing on concept design of information system considering visual and interaction ergonomics to make a user-centric system.

Interaction Design(UI/UX): Integrating guidance on determining specific workflows and interactive elements necessary to support functionality requirements with optimal user experience.

Design for Safety & Trust: Focusing on providing understandable and usable information to the operator, thus creating a secure and trustworthy environment

Using AR and 3D: Helping design visualizations that can be very intuitive for the operator to understand better and make sense of surroundings.

Key challenges: 

Information Complexity: Ensuring that the information conveyed to the driver is less complex and can be processed quickly by the driver, especially in stressful/busy situations.

Ease of Use: Ensuring that the information system is easy to interact with both physically and visually.

Intuitive Visualizations: Ensuring intuitive visualization for specific information to be understood in the least possible time and quickly by the driver.

Universal Design and Brand Language: Ensuring that the same user experience and mental models are considered across the vehicle line-up.

Promoting Trust: Ensuring that the driver can entirely rely on and trust the information provided.