Publication Name: computerworld.in
Date: 28 January 2016
In the Indian market scenario, consumers who drive medium or low cost vehicles are interested to have latest features in their vehicles but they are very price sensitive.
By: Soumik Ghosh | January 28, 2016
In the Indian market scenario, consumers who drive medium or low cost vehicles are interested to have latest features in their vehicles but they are very price sensitive. Economic growth, government policies, rising interest rates and fuel costs are critical elements which a buyer tends to consider before making a purchase decision. Thus price sensitive customers and suppliers must find innovative and economical ways of producing systems at much lower costs for the Indian market. Most of these are macro-economic in nature and automotive sector has to swim through these.
An area that we see growing is Telematics & Connectivity. Since more App solutions are working closely with Taxi services, and safety apps endorsed by the government itself is coming into the mainstream, people are becoming aware of the various possibilities of using connectivity technology beyond just navigation and vehicle tracking. Tata Elxsi is already into the development of vehicle based and smart phone based applications which help Automotive OEM’s and Tier-1’s change the driving experience for the consumer. We are also involved in integration of connectivity features like Wi-Fi, Bluetooth, DLNA and MirrorLink which enables user to have access to content on the move.
Another area that we foresee growth would be investments in Hybrids, especially with the Government backing the cause by investing in R&D to bring down the high emissions in the country. Tata Elxsi has been working with car manufacturers and suppliers as part of their product roadmaps in building software & hardware solutions that goes into hybrid systems