Tata Elxsi wins Best Design Studio 2018 Award
Also wins 4 best project awards across categories
Bangalore, September 12, 2018: Tata Elxsi - a global design company that works with customers at the intersection of design, technology and content, has been awarded the Best Design Studio Award 2018 by POOL magazine’s India’s Best Design Awards (IBDA). In addition to this, Tata Elxsi also won four Best Design Project Awards in the Product Design, Branding & Graphics and User Experience Design categories.
The winning Best Design Projects are:
- Orient Ultimo Desert Air Cooler - (Product Design for Orient Electric Limited)
- The Den Bengaluru -(Branding & Graphics Design for Dan Hospitality India Pvt. Ltd.)
- Indian Multi Role Helicopter- (Full scale model development for Hindustan Aeronautics Limited)
- SpinTales (User Experience Design and Augmented Reality for TILT Textiles)
Tata Elxsi’s expertise in bringing together emerging technologies including digital, innovative design and content to create new products and experiences for customers that drive business success has been recognized by POOL magazine for the third time in a row.
India’s Best Design Awards event was held in Pune on September 7 by Pool Magazine – India’s first international design magazine and was attended by leading design firms across India. The jury that comprised a diverse panel of eminent design practitioners and industry leaders from across the world, recognized Tata Elxsi for its world-class design thinking, strategy and end-to-end service capabilities.
Anil Sondur – Executive Vice President at Tata Elxsi said, “We are thrilled and honored to be recognized by the prestigious POOL magazine for the third time in a row, said. This recognition by the industry is a testimony to our rigor and creativity as well as our structured and professional approach to design and innovation.”
Saurabh Baishakhia – Sr. VP & Business Head, Home Appliances, Orient Electric Ltd. said,“We at Orient are continuously focusing on creating a differentiator by bringing in innovative products based on Indian consumer insights. We do in-depth market research analysis from time to time and work with some of the best names in the field of design to develop solutions that appeal to the modern consumers. Designed by Tata Elxsi, our Orient Ultimo desert air cooler is a perfect example in this regard. These awards are a testimony to Tata Elxsi’s prowess in the design space and I congratulate both Orient and Tata Elxsi teams for this recognition.”
Vinesh Gupta – General Manager at Dan Hospitality India Pvt. Ltd. opines, “Through a deep understanding of our requirements for our first venture in India, Tata Elxsi’s excellent work in creating a distinct brand language for The Den Bengaluru is a great example of how design plays a key role in differentiating guest experiences in Hospitality and other sectors. These awards are another feather in Tata Elxsi’s cap and we commend them for their exceptional work in design.”
About Tata Elxsi
Tata Elxsi is a fully integrated global design and technology consultancy, creating innovative products, services and experiences to build brands and help businesses grow. By intersecting design and technology, Tata Elxsi helps clients globally to bring new ideas and products to market. Its services span across consumer research and strategy, branding and graphics, product design, packaging design, service design, user experience design, transportation design, 3D-prototyping, visualization and manufacturing support. With a multi-disciplinary team of over 500 researchers, designers, brand specialists and engineers, Tata Elxsi offers innovative, cost-effective and scalable solutions that enable brands to differentiate and win.
About POOL Magazine
POOL is India’s first International monthly design magazine published by Designindia and launched by INDI Design. It explores the Indian design scene for fresh, promising talent and fresh perspective on the talent of some well-known figures. The magazine takes the spotlight away from well-documented design work, over to innovative, causal, pioneering and sometimes experimental design; in effect becoming the platform showcasing and charting the constant paradigm shift in Indian design.