Publication Name: Forbes/Asia
Date: October 2015
By Rani Singh
The International Broadcasting Convention (IBC) is held each year in September in Amsterdam in the Netherlands, and is a significant event in the broadcasting industry. This year it attracted more than 55,000 attendees, drawn from more than 170 countries. The peer-reviewed technology conference often launches new thinking.
Key speakers and technical papers are an important part of the convention. There are panels and discussions, and keynote speakers have included Professor Brian Cox and will.i.am.
This year, in sessions organized by Terry Marsh, Tata Elxsi Senior Vice President and Head of Broadcast Business, Muthiah Thangarajan, was the opening speaker for the New Disruptors strand.
Tata Elxsi, part of the $100 billion Tata group, is a design firm that combines technology, creativity and engineering in its creations. Areas it works in are mainly; communications, consumer products, defense, healthcare, media and entertainment, and transport. Tata Elxsi has design studios and development centers worldwide. Key services include product design, industrial design, animation and visual effects. The firm is headquartered in Bangalore, India, and office locations include Dubai, France, Germany, Japan, Malaysia, Singapore, South Africa, UAE, the UK, and the USA. The firm also creates and licenses intellectual property and software components.
One of the areas that Tata Elxsi is working in is artificial intelligence and new services around The Internet of Things such as Smart Home and Healthcare, among others.The Internet of Things is explained nicely here.
Thangarajan’s IBC conference session was called “New disruptors: The Internet of Things Revolution.”
Thangarajan was quoted as saying, “As operators are challenged for new revenue streams…the emergence of new intersections across vertical market segments creates interesting possibilities for new business and business models. IBC is a great platform to share key trends, innovation opportunities and experiences from Tata Elxsi. Tata Elxsi brings unparalleled product/ service development and deployment support experience…backed by over 25 years of engineering experience and a global delivery presence.”
Thangarajan’s presentation discussed the convergence of technologies, mentioning key drivers, opportunities, challenges, and likely experiences of the future.
He said that almost 34% of the world population will own a smartphone by 2017, according to Statista.com.
Extracts read, “Overall mobile data traffic is expected to grow to 24.3 exabytes per month by 2019, nearly a tenfold increase over 2014. (Source: Cisco VNI Mobile, 2015)
Cloud Applications Will Account for 90 Percent of Mobile Data Traffic by 2019 (Source: Cisco VNI Mobile, 2015).”
So with these challenges addressed, he asked on his slides, what does the future look like? Thangarajan’s answer read that it would be one of adaptive TV Experiences. “With the onset of the Internet of Things and the addition of sensors, home theatre can adapt itself completely to the audience, depending on where in the living room the audience is located. The whole setting including the television, the set-top box, audio systems, speakers and other things in the living room seamlessly adapt themselves to provide the best experiences for the audience.”
Thangarajan’s slides also described the “Car as a Thing.” “The consumer is enabled to virtually experience the life in the car.” He wrote that it is now possible to “gather a massive amount of information including speed, acceleration, brakes and hundreds of other parameters from the car’s internal environment.”
Then, the inference was that by communicating seamlessly with the world around it, the car can drive by itself autonomously, leaving the driver free to concentrate on work or leisure activities such as games and movies. The audience was asked to imagine wanting to relive the experience or share the experience of driving through a beautiful, scenic setting by the beach-side during the holidays. This can be projected onto the side windows to alter a boring motorway drive.
Thangarajan’s presentation then moved to “Non traditional services,” saying, “More non-traditional services can be offered by operators because they have the ‘golden’ gateway into the home of the consumers. Data from connected things would become the central driving force to provide such new services. Examples of such services that can be predicting the needs and wants of the individual and the household. Sensor data, he said, would be of enormous use in the future. “Operators can use the wealth of information available in sensor data.”
Terry Marsh, who was the Executive Producer of the New Disruptors strand at the IBC Conference said, “The business models of companies in content creation and distribution are adjusting to this era of rapid change in both digital technologies and customer behavior. IBC’s New Disruptors strand highlights the fact that some of the greatest pressures on our industry come from outside it, as the digital revolution gathers pace.”