Bangalore, February 23, 2015: : Tata Elxsi, the leading global design and technology services company and part of the 100 billion USD Tata group, today announced the winner of the third edition of Ignite Design Contest.
The main objective of this contest was to inspire India’s next generation of designers, promote design thinking amongst them and help create new connected experiences. The theme for this year’s Ignite Design Contest 2014 was ‘Wearable Technology: Envisioning the Future’. Undergraduate and Post Graduate Design students were required to submit ideas for wearables’ in three focus areas – Healthcare & Fitness, Communication, and Security.
Bibhu Charan Behera from NID, Ahmedabad was adjudged the winner of the contest. Bibhu won for his concept Leaf - A Multi-Purpose wearable security device which allows users seamless interaction with their preferable devices.
His intuitive concept ‘Leaf’ comes with a cloud link gate that is secured with the user’s precise identity recognizing features. Leaf helps to secure several scenarios – be it securing personal communication, social security services for creating a better society, or securing one’s house through a better security system. Leaf allows users to have seamless interaction with their preferable devices and builds a reliable virtual ecosystem where every new device is secured and personalised.
The winner will be presented with a Pebble Smart Watch and a Certificate of Appreciation in recognition of his innovative design submission. The selection criteria were based on creativity, originality, marketability, usability of the design and innovativeness.
Nick Talbot – Global Design and Innovation Head, Tata Elxsi said, “Congratulations to the winner of our Ignite Design Contest 2014. At Tata Elxsi, we believe that it is important to engage with students and help them think critically about the latest technology and its implications in the current times and in the future. We are thrilled with the level of interest and participation from design students across the country. We look forward to engaging with a lot more students next year.”
For more information on the contest visit www.tataelxsi.com/ignite-design-contest or follow our Facebook page Ignite Design Contest -Tata Elxsi.
About Tata Elxsi
Tata Elxsi is a global design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 100 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
Its industrial design (ID) division help’s customers develop winning brands and products by using design as a strategic tool for business success. ID’s expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, service design, transportation design, design engineering and manufacturing support.
An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables ID to service a broad spectrum of industries. ID has supported the launch of multiple brands and products across the world. It has to its credit several international awards and patents for design and innovation.
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